Senior Director, E-commerce

Summary

Join Caraway, a rapidly growing home goods brand, as their Senior Director of eCommerce! Lead and innovate the entire digital ecosystem, owning the eCommerce strategy and multi-year digital product roadmap. Manage product management, development, and UI/UX design teams to drive revenue per session by optimizing every digital touchpoint. Spearhead the digital roadmap, managing the Shopify instance and optimizing customer journeys to promote all Caraway product lines. Enhance digital merchandising to build average order value and drive conversion rates. Play a key leadership role in go-to-market strategies for new product categories. Create a robust digital content hub and develop customer accounts. This role requires extensive eCommerce experience, strong leadership skills, and proficiency in Shopify and headless commerce.

Requirements

• 10+ years of experience in eCommerce, digital product, or related fields, including 5+ years leading digital teams
• Deep Shopify expertise, with working knowledge of headless stacks and supporting applications
• Strong understanding of UI/UX design principles, digital merchandising, and customer journey optimization
• Proven success in creating digital content hubs and optimizing customer account ecosystems
• Experienced in international expansion, B2B marketplace development, and multi-currency Shopify setups
• Analytical, highly proficient in leveraging data for decision-making and performance optimization
• Exceptional leadership and communication skills, with a talent for cross-functional collaboration

Responsibilities

• Lead and mentor product management, development, and UI/UX teams, fostering a culture of high performance and innovation
• Champion a customer-first, digital-first mindset across the organization
• Build and maintain a high-performing team that delivers exceptional digital experiences and measurable business outcomes
• Own Caraway’s eCommerce strategy and digital roadmap, ensuring alignment with growth, brand, and international expansion goals
• Launch new features and conversion rate optimization (CRO) tests designed to enhance key metrics (AOV, CVR, RPS)
• Manage and optimize Shopify and headless commerce solutions, ensuring a seamless customer journey and scalable infrastructure
• Optimize paths to purchase and onsite journeys to promote all product lines, ensuring customers find the right products while gaining exposure to the full portfolio
• Lead digital merchandising initiatives that improve site performance metrics and drive revenue
• Develop a comprehensive digital content hub that engages customers with product education, design inspiration, community stories, and more
• Drive international digital expansion by creating localized site experiences and aligning logistics, growth marketing, retention & other functions to provide a seamless global shopping experience
• Identify and scale B2B marketplace opportunities, expanding Caraway’s reach and revenue streams in partnership with other teams
• Own Caraway’s technical stack, continuously optimizing it to ensure industry-leading performance and innovation
• Own vendor relations, contract negotiations, app demos & more to keep us ahead of the curve and paying fair prices that fit within your team’s stated cost targets
• Own and optimize key KPIs (RPS, AOV, CVR) using data-driven insights to guide digital strategies
• Build robust analytics frameworks that provide visibility into digital performance, informing strategic decision-making

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts