Senior Director, Account-Based Marketing

Summary

Join OneStudyTeam, a Reify Health company, as a Senior Director of Account-Based Marketing. You will lead the go-to-market strategy, demand generation, and account lifecycle management, focusing on the enterprise pharmaceutical market. This role involves partnering with the Head of Marketing to establish, execute, and measure marketing initiatives. You will be responsible for leading a marketing team and contributing to the company's overall commercial strategy. The ideal candidate possesses extensive B2B enterprise marketing experience, particularly within the life sciences/biopharmaceutical industry, and a proven track record of success in building strong customer relationships. This is an opportunity to make a significant impact in a dynamic and rapidly growing global industry.

Requirements

• Bachelor's degree
• 10-15+ years of B2B enterprise marketing experience is required, preferably with a strong emphasis on the life sciences / biopharmaceutical industry
• Experience with marketing systems and advanced attribution reporting
• A Quantitative and Analytical leader who rigorously tracks goals and KPIs
• The ability to handle multiple projects simultaneously and drive them to completion effectively in a high-energy company environment
• Forward thinking, growth-minded collaborative partner with strong written and verbal communication skills, accountability, and responsiveness
• Ability to lead by doing in addition to leading by delegating

Responsibilities

• Establish account-based marketing strategy and objectives in partnership with senior leadership
• Effectively cascade functional strategy to the Marketing team and contributing to the development of organizational policies
• Translate business line strategy into functional plans and guiding execution
• Participate in corporate development of methods, techniques, and evaluation criteria for projects, programs, and people in Marketing
• Ensure the marketing budget and schedules meet corporate requirements and are allocated and managed to financial plan
• Create and ensure achievement of strategic yearly marketing plans aligned to marketing goals and company objectives

Preferred Qualifications

• A creative marketer who has experience laying groundwork for 8 and 9 figure customer relationships
• Joy from living in the nuance and connotation of messaging that take communications and collateral from “~90% right” to “99% right”