Product Marketing Director

Summary

Join Fieldguide, a remote-first company building software for assurance and audit practitioners, as their Director of Product Marketing. You will lead and scale the product marketing function, owning the go-to-market strategy, positioning, and messaging for their AI-powered platform. This strategic role requires close partnership with Product, Sales, and Customer Success teams to drive market adoption and revenue growth. The ideal candidate is a skilled storyteller and GTM expert with a proven track record in B2B SaaS. You will build and mentor a high-performing team, develop compelling narratives, and influence cross-functional stakeholders. As an early-stage employee, you'll have the opportunity to shape the future of business trust and contribute to a supportive and inclusive company culture. Fieldguide offers competitive compensation, unlimited PTO, 401k, wellness benefits, technology and work-from-home reimbursement, and flexible work schedules.

Requirements

• 10+ years in B2B SaaS marketing, with 5+ years leading product marketing teams
• Experience driving successful SaaS product launches and category creation
• Strong track record of influencing senior leadership, Sales, and Product teams
• Ability to simplify complex concepts into compelling narratives that resonate at every level
• Deep understanding of buyer personas, market trends, and competitive dynamics
• Comfort using insights and analytics to inform strategy and measure success
• Ability to thrive in a high-growth, fast-paced environment, balancing strategic vision with hands-on execution

Responsibilities

• Define the product marketing vision, strategy, and roadmap, aligning with company-wide objectives
• Build and scale the product marketing function, establishing best practices, processes, and frameworks that drive repeatable success
• Be the executive partner to Product, Sales, and CS, ensuring Fieldguide’s market positioning, GTM strategy, and customer insights are embedded across the company
• Lead the end-to-end GTM strategy for new product launches and feature releases, ensuring market impact and strong revenue contribution
• Drive category creation and leadership, ensuring Fieldguide is positioned as the go-to AI platform for audit and advisory
• Develop compelling positioning and messaging that differentiates Fieldguide and deeply resonates with our ICPs, from firm executives to practitioners
• Partner closely with Sales and CS leadership to define enablement programs that drive pipeline acceleration and expansion opportunities
• Support the creation of high-impact sales assets, narratives, and training materials that help our GTM teams win in the field
• Establish a customer intelligence engine, translating insights from clients, analysts, and competitive research into actionable strategies
• Develop a strong industry presence, acting as a spokesperson for Fieldguide through content, webinars, and analyst engagements
• Help guide the development of executive-level content, including thought leadership, whitepapers, and competitive intelligence
• Own the industry relations strategy, ensuring Fieldguide is well-positioned in industry reports, rankings, and events
• Hire, mentor, and grow a high-performing product marketing team (directly or via matrixed leadership)
• Act as a cross-functional leader, influencing teams across Fieldguide to ensure seamless alignment and execution of product marketing initiatives
• Partner with Demand Gen, Brand, and Comms to craft campaigns that fuel pipeline and market awareness

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules