Senior Director, Product Marketing

Summary

Join AcuityMD, a leading software and data platform accelerating access to medical technologies, as their Senior Director of Product Marketing. This role requires a strategic leader with B2B software and startup experience to lead and elevate product marketing efforts. You will oversee the development of compelling messaging, go-to-market strategies, and sales enablement materials. The ideal candidate will have a proven track record of scaling high-performing teams and fostering a culture of excellence. This is a hands-on position requiring strong collaboration skills and the ability to distill complex information into clear, concise messaging. AcuityMD offers a competitive compensation package, including equity, learning budget, health and dental plans, a home office stipend, optional team retreats, remote work flexibility, unlimited vacation, and parental leave.

Requirements

• 10+ years of product marketing experience in B2B software, including 5+ years in a leadership role
• Experience in taking an early-stage B2B software company through periods of rapid growth and success
• Proven track record of creating impactful messaging, positioning, and sales enablement strategies in a fast-paced environment
• Strong collaboration skills with experience working cross-functionally with product, sales, and customer success teams
• Ability to distill complex technical concepts into simple, compelling messaging and materials
• Excellent communication, storytelling, and analytical skills
• Experience managing and scaling high-performing teams in a dynamic environment
• You must have an eligible work permit in the USA or Canada to be considered for this position

Responsibilities

• Lead, mentor, and grow a high-performing product marketing team, instilling best practices and fostering a culture of excellence and collaboration
• Oversee the development of clear, compelling messaging and positioning that differentiates our products in the market, resonates with our target audiences, and communicates our unique value proposition
• Stay on top of industry trends, market needs, and competitor movements, and integrate insights into our product marketing strategies
• Collaborate with product, sales, and customer success teams to create and execute go-to-market strategies that maximize product adoption and customer satisfaction
• Define and track key performance metrics to evaluate the success of product marketing initiatives and ensure accountability across the team
• Lead efforts to create or redefine market categories where necessary, ensuring differentiation and thought leadership
• Develop and implement pricing strategies aligned with customer needs, market conditions, and business goals
• Partner with the broader marketing team to create integrated campaigns that effectively communicate our value propositions

Preferred Qualifications

Familiarity with the life sciences industry

Benefits

• Ground floor opportunity : Join a high growth startup, backed by world class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health)
• Competitive compensation with equity upside
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities
• Paid Health and Dental Plans: We offer 100% paid health and dental plans for all employees and 75% paid for our employees' dependents
• Home Office Stipend: $1000 to invest in remote office equipment and WiFi reimbursement
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings
• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees
• Unlimited vacation : Generous time off and flexible hours give you the freedom to do your best work
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave