Senior Director, Brand Marketing

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Nutrafol

πŸ’΅ $185k-$210k
πŸ“Remote - Worldwide

Job highlights

Summary

Join Nutrafol as the Sr Director Brand Marketing and lead the brand's strategic direction, overseeing marketing and business plans. You will develop and execute the brand narrative across core product lines, building strong customer connections. As a brand leader, you'll collaborate cross-functionally on projects ranging from 360 campaigns to strategic initiatives. This role requires a solutions-oriented approach, creative thinking, and strategic acumen to translate consumer insights into impactful experiences. The position reports to the VP, Brand Marketing and involves close collaboration with internal teams. Nutrafol offers a competitive salary and a comprehensive benefits package.

Requirements

  • 10-14 years of marketing, brand management or similar experience within a fast growing startup; wellness and/or DTC experience preferred
  • 5+ years of team management experience
  • Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
  • Proven track record of managing a business line’s P&L
  • Experience managing director reports, in-house teams and agency relationships
  • Exceptional communication skills, both verbal and written
  • Strong sense of ownership, urgency, and drive
  • Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs

Responsibilities

  • Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
  • Have a strong business acumen and understanding of business model
  • Create competitive reviews and situational analyses
  • Staying up-to-date on consumer research and market trends
  • Identify insights, challenges and opportunities
  • Develop brand architecture, positioning and strategy
  • Steer cross-functional team to deliver on strategy and business objectives
  • Lead day-to-day management of key brand initiatives to drive awareness and engagement
  • Ability to manage multiple projects simultaneously leading cross functional stakeholders
  • Monitor results, provide strategic recommendation and roadmaps for improvement
  • Assist in creating and managing brand marketing budget
  • Champion the brand and customer at all times
  • Create strong relationships and build trust with cross-functional teams and leadership
  • Work with external vendors and freelancers to execute as needed

Benefits

  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with 50% match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance and benefit programs

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