Senior Director, Product Marketing

Summary

Join Life360 as the Sr. Director of Product Marketing and lead the team in shaping product roadmaps and go-to-market strategies. You will leverage customer, category, and competitive insights to drive user and revenue growth. Responsibilities include informing product innovation, planning strategic launches, driving product adoption, and collaborating with cross-functional teams. The ideal candidate possesses 12+ years of consumer marketing experience, including 5+ years in PMM leadership, and a proven track record of success in informing product roadmaps for software/apps and/or devices. Life360 offers a competitive compensation package, including comprehensive benefits and a remote-first work environment.

Requirements

• 12+ years of successful experience in consumer marketing
• 5+ years in PMM leadership
• Above all, proven track record of successfully informing a product roadmap for software/apps, devices or both
• Deep understanding of and relevant experience with various insights & analytics approaches and methods including pricing analytics, conjoint analyses and customer segmentation
• Exceptional communication and collaboration skills, with the ability to work effectively across different teams and levels
• An exceptional leader who operates with a “high empathy, high accountability” approach

Responsibilities

• Become an expert on our target users and understand their needs, behaviors, and “jobs to be done”
• Dive deeply into the categories within which operate (or will operate). Understand the various dynamics, opportunities and challenges deeply (from product approaches to pricing to competitive messaging & positioning)
• Bring together these customer, category and competitive insights to inform product teams with highly actionable insights for new product development and feature additions/optimizations
• Be a strong advocate for a holistic and positive customer experience with all touchpoints and ensure cohesive user journeys for product and feature engagement
• Lead the strategic planning for new product introductions and feature/campaign launches including briefing of go-to-market strategies, ensuring alignment with cross-functional partners
• Post launch of hardware, continue to drive feature awareness and membership upsell by leading the development and execution of insight-driven campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies
• Work closely with several cross-functional teams, including Product, Sales, Channel, Growth, Lifecycle, Creative, Brand, Finance, Legal and Customer Care to ensure successful product/feature launches and membership efforts meet our KPIs
• Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives to optimize for future growth strategies. Leverage insights for continuous improvement and contribute actionable user feedback to key stakeholders
• Mentor a strong team of product marketing managers, maximizing their potential and ensuring their professional development

Preferred Qualifications

• Subscription marketing experience
• Ads product marketing experience

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products