Senior Director, Consumer Growth

Summary

Join Toast's Consumer org, a B2C venture, as the Head of Consumer Growth to lead the expansion of the Local by Toast consumer app. You will design and execute growth strategies, collaborate with cross-functional teams, build the growth tech stack, and optimize user flows. This role requires a proven track record of driving profitable growth for consumer-facing apps, deep knowledge of hyperlocal growth strategies, and strong data-driven decision-making skills. You will build and lead a high-performing growth team and foster a culture of innovation. The role offers uncapped commissions and a competitive salary range of $214,000 - $342,000 USD.

Requirements

• Proven track record of driving profitable growth for consumer-facing apps and marketplaces
• Deep knowledge of hyperlocal growth strategies, including geotargeted campaigns, local SEO, and referral networks
• Comfortable operating in an early-stage venture environment where speed, iteration, and adaptability are key to success
• Proven ability to make data-driven budget decisions and report on cost-efficiency metrics to executive stakeholders
• Deep experimentation mindset: comfortable designing and interpreting A/B tests, multivariate experiments, and user feedback loops
• Exceptional communication and storytelling skills, capable of influencing stakeholders across the organization
• Technical fluency with CRM/CDP platforms, analytics/SQL, attribution tools, and marketing automation platforms

Responsibilities

• Own channel strategy and budget allocation across all growth bets
• Collaborate cross-functionally to ensure alignment on growth priorities, communicate performance insights, and advocate for growth-related resource needs
• Develop the growth tech stack and data infrastructure, selecting and implementing attribution and automation tools that enable effective experimentation and measurement
• Partner with R&D team to optimize user flows and develop new product experiences driven by growth insights
• Drive community engagement initiatives—both online and offline—to foster brand advocacy and word-of-mouth growth. Collaborate with the Toast Marketing Team to develop and launch the Local by Toast brand
• Plan and execute regional market pilots of new product experiences to optimize for finding product market fit
• Establish KPIs and dashboards to track growth performance
• Build and lead a high-performing growth team as the team scales
• Foster a culture of innovation, experimentation, and data-driven decision-making

Preferred Qualifications

• Bachelor's or Master's degree in a relevant field
• Passion for local dining experiences and consumer technology

Benefits

• Uncapped commissions
• $214,000 — $342,000 USD Total Targeted Cash Compensation
• Equity
• Other benefits