Senior Director of Product Marketing and Growth - B2B / Advertising

Summary

Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online. We are looking for a Senior Director of B2B Growth and Product Marketing to grow our privacy-focused Advertising business.

Requirements

• 12+ years experience in product marketing, including go-to-market strategy and release marketing, for an Ads platform or Ad Tech product
• 5+ years of experience leading organizations
• Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks
• Proven ability to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization
• Solid understanding of the ad sales process, customer needs, and market trends
• Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers
• Exceptional leadership and team-building skills, with a proven track record of hiring and growing top talent
• Strong marketing proficiencies across strategic planning, inbound customer insights, positioning, event and content marketing, and sales enablement
• Experience working with Sales, Product/Engineering, Comms, Policy, and Strategy teams
• Ability to translate technical information into actionable context for marketing and vice versa
• Highly data-driven with strength in deriving actionable insights from data and research
• Experience working in a fast-paced environment and across different time zones and regions

Responsibilities

• Define and lead the multi-year revenue and client growth strategy for Mozilla’s portfolio of Ads products, including Mozilla Ads surfaces and Anonym
• Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps
• Define and implement marketing growth plans globally including events, content marketing, social, and thought leadership plans, collaborating closely with channel leaders to develop and optimize marketing campaigns
• Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth
• Usher new launches out the door with tightly coordinated go-to-market strategies
• Build, lead and mentor a team of product marketing managers

Benefits

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program