Senior Director, Customer & Marketing Analytics

Summary

Join California Closets as our visionary Senior Director of Customer and Marketing Analytics! Lead the creation of our Analytics function within the Growth Marketing team, transforming data into actionable insights. You will establish KPIs, build dashboards, and drive analytics capability growth using AI and ML. This role is crucial for optimizing marketing and customer strategies nationally and locally. You'll answer key business questions, develop testing roadmaps, and collaborate across various teams. Success in this role requires strong analytical skills, experience with various tools, and a servant leader mindset.

Requirements

• 15+ years of marketing analytics and customer insights experience
• Strong problem-solving skills with a record of transforming data sets into actionable insights and outcomes
• Proven expertise in data modeling, statistical analysis, performance dashboard building, and KPI development/alignment
• Advanced knowledge of SQL, Marketing Analytics and Business Intelligence tools required (Salesforce, Tableau, Sugar, GA4, and Alteryx experience a plus)
• Deep experience with tagging tools and partners (GTM, Tealium etc.)
• Ability to evaluate and implement responsive solutions to meet business needs
• Effective communicator, able to turn complicated data sets into inspiring insights within both small and large group settings
• Track record of building of strong cross-functional partnerships and developing teams
• Occasional travel necessary for in-person meetings with partners and operators
• Servant leader mindset required

Responsibilities

• Modernize our approach to telemetry, by integrating diverse data sources into a cohesive framework that becomes a key springboard for decision-making and action
• Develop and implement an advanced analytics roadmap and strategy
• Define and monitor customer and marketing KPIs
• Partner with leadership to design and deliver performance dashboards for executive and operational decision-making
• Evaluate and implement analytics tools, partners, and models that support the company’s unique structure, which includes franchise and corporate-owned locations
• Develop testing roadmaps in partnership with channel leaders
• Support corporate data governance efforts on behalf of the Growth team
• Provide thought leadership to the organization on privacy and cookie consent management
• Evaluate our tracking capabilities inclusive of our tag management approaches, providing continuous monitoring and optimization
• Manage 3rd party CRM system vendor from a data integrity and system standpoint in collaboration with tech partners and CRM team
• Collaborate across levels and functions within the Growth, Tech, Operations, Solutions, and Brand teams
• Serve as the data & analytics evangelist for the knowledge, benefits, and opportunities this department can unlock for the business

Preferred Qualifications

Demonstrated performance across corporate and franchise business models a plus