Senior Director, Digital Product

Summary

Join Nutrafol as the Sr. Director of Digital Product and lead the digital strategy, content experience, and product roadmap across eCommerce and the mobile app. You will be responsible for driving a best-in-class digital and brand experience, ensuring both the app and website meet company objectives and KPIs. This role requires exceptional leadership, extreme ownership, and a relentless drive for results. You will partner with various teams to launch new products and campaigns, ensuring brand consistency and driving innovation. Success will be measured by high-performing platforms exceeding business objectives, seamless new product launches, and a thriving team.

Requirements

• 8+ years relevant experience, preferably within a growing DTC eCommerce company; startup experience is preferred
• 4+ years people management experience, with a passionate for leading, mentoring, inspiring and collaborating
• Extensive understanding of the retail E-Commerce landscape, including features, functionality, and best practices
• Experience launching and/or managing a consumer app
• In-depth experience in A/B testing, site optimization and personalization, product development, and UX design best practices
• Self-starter; entrepreneurial, “roll up your sleeves” attitude
• Excellent communication and presentation skills, as this role will require regular interaction with department & executive leadership
• A strong work ethic, attention to detail and sense of professional accountability
• Ability to thrive in a growth-oriented, entrepreneurial environment

Responsibilities

• Own and drive the digital roadmap—balancing short-term priorities with long-term vision to support growth, retention, and brand integrity
• Lead content strategy across the site and app, ensuring a consistent, compelling, and high-converting user experience that reflects the Nutrafol brand
• Oversee the end-to-end management of the eCommerce site and app, ensuring they meet business objectives, enhance user engagement, and support key company initiatives
• Partner with Brand, Growth, Product, and Engineering teams to launch new products, campaigns, and digital experiences that reinforce our brand while driving revenue and engagement
• Ensure brand consistency and protection across all digital touchpoints, ensuring Nutrafol’s voice, tone, and visual identity are manifested across the app and web
• Drive digital product innovation, identifying opportunities for UX enhancements, personalization, and new digital experiences that elevate customer interaction
• Own performance metrics for the app and site, ensuring KPIs are met while continuously optimizing for growth, retention, and conversion
• Lead and mentor a high-performing team, fostering a culture of accountability, innovation, and excellence
• Manage and optimize external vendors, platforms, and tools to support the digital experience and tech stack
• Oversee A/B testing, site optimizations, and personalization efforts to enhance the shopping experience and conversion rates
• Ensure SEO best practices are embedded within content and technical strategies

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs