Senior Director, Product Marketing

Summary

Join fabric, a next-generation commerce platform revolutionizing the industry, as their Senior Director of Product Marketing. You will champion product marketing strategy, messaging, and plans, aligning with product and sales goals. This leadership role requires building strong relationships with internal teams and customers, developing messaging frameworks, and GTM plans. You'll leverage data-driven insights to understand the market and customer needs, influencing the broader marketing organization. Success hinges on crafting targeted messaging and validating it with stakeholders. The ideal candidate possesses extensive marketing experience in a SaaS startup environment and a proven track record of driving product growth.

Requirements

• 10+ years of marketing experience, most of which in a product and/or industry marketing leadership role
• 7+ years of recent experience in a fast-growing SaaS startup
• Experience as hands-on product marketer as well as building and leading marketing teams
• Exceptional verbal and written communication skills with the ability to influence others
• Demonstrated ability to drive product growth and market expansion
• A portfolio of work (with links) that showcases product marketing success
• An ability to work both independently and collaboratively
• An interest in eCommerce, SaaS, startups, and modern software architecture

Responsibilities

• Develop and implement comprehensive product marketing strategies that align with fabric's business objectives and market trends
• Build and lead a high-performing product marketing team, fostering a culture of innovation and excellence
• Establish a data-driven approach to market and customer insights, including evaluating TAM, segmentation, industries, and competitive landscape
• Partner closely with Product Management to evaluate and determine pricing, offers, and naming as appropriate
• Determine marketing strategy, ICP, and messaging for fabric’s core platform and suite of products
• Create marketing plans that align to key success metrics and inform global campaign execution and growth tactics
• Own product positioning and messaging to craft narratives that are grounded in a deep understanding of the business challenges our customers are facing
• Validate messaging with customers, prospects, and partners
• Manage and refine product-related content as one source of the truth for all extended teams
• Partner with the GTM team to craft messaging that highlights fabric’s differentiated capabilities and value with the ability to translate that in a compelling message that resonates with the market

Preferred Qualifications

Ideal candidates will already understand APIs and microservices and how they apply to modern eCommerce solutions

Benefits

• Competitive compensation packages
• PTO and Holiday plans
• Benefits packages which include Medical, Dental, Life, and Vision
• Wellness & Technology Programs
• 401k Program
• Fast-paced, fun and collaborative environment
• A team invested in you both personally and professionally
• Annual performance bonus
• Equity options