Senior Director, Engagement Strategy

Summary

Join Avalere Health as a Senior Director of Engagement Strategy and co-lead the creation of customer engagement strategies aligned with client objectives. You will contribute to omni-channel engagement plans, conduct competitive monitoring, and communicate strategies to internal and external stakeholders. Leverage customer data to enhance customer experience and optimize engagement efforts. This hands-on role requires collaboration with various internal departments and staying current with industry trends. The ideal candidate possesses patient/DTC experience, strategic planning expertise in healthcare/pharma, and superb communication skills.

Requirements

• Must have Patient/DTC experience
• Experience as an Engagement Strategist
• 4-5+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

Responsibilities

• Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets (partnering with VP Engagement Strategist)
• Contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem
• Competitive monitoring and category trends, pulling out opportunities and implications for the business
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results
• Participating in client workshops and co-creation brainstorms
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement

Benefits

• A generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits
• Flexible working practices