Senior Director, Global Demand Generation & Growth

Summary

Join Deputy, a global SaaS remote-first workforce management company, as their Senior Director of Demand Generation. You will set the growth strategy and oversee the execution of lead generation programs. Supervising a team of digital marketers, you'll drive key investments and growth. Collaborate with sales and marketing leaders to achieve growth goals. Build an integrated global demand generation function. The ideal candidate is a revenue-driven marketer with experience building demand generation functions and hitting targets. As a people-first company, Deputy values mentorship and team development.

Requirements

• 10+ years of senior experience in leading demand generation in B2B SaaS companies
• 7+ years as a people manager
• Deep digital marketing expertise across paid media, website design, site conversion, email/lifecycle marketing
• Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications with a strong, demonstrable focus on pipeline/revenue growth and high-quality execution
• Exceptional execution and prioritization skills to develop practical solutions and lead the day-to-day execution in the trenches
• Excellent cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals
• A people-focused leader with prior experience managing creative and collaborative teams and agencies that support the organization and link to overall business objectives and metrics. Prior experience in change management, unifying functional areas and building new teams
• Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership
• BS/BA degree in Marketing, Business, or related field (MBA highly preferred)
• B2B experience required

Responsibilities

• Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc
• Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey
• Continually identify opportunities to leverage AI and automation to increase campaign effectiveness, scale personalization, optimize decision-making, and streamline operations
• Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience
• Define a quarterly demand generation plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team
• Drive funnel optimization programs across multiple stakeholders, including lead flow, scoring, nurture, and automation. Partner with SDR and Sales leadership to build successful lead flow and follow-up processes
• Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects
• Meet revenue targets and define the growth plan, channel mix, data & analytics to drive net new and expansion leads across all segments. Track performance metrics and budget management on a daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. Provide regular updates and feedback to the Sales and Leadership teams
• Partner with RevOps and Marketing Ops to continuously enhance our martech stack and increase the use of AI, predictive analytics, and automated decision frameworks
• Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization
• Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and align with strategic market moments to extend reach
• Grow a team of high-performing marketing leaders and create a data-driven culture and learning environment that encourages continuous improvement in content quality and speed of execution
• Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against revenue and booking targets

Preferred Qualifications

• Experience with global brands preferred
• Experience with HR or FinTech SaaS is a plus

Benefits

• Ownership in the company via Share Options
• Company match 401k plan
• Comprehensive health benefits
• Commuter reimbursement program
• Flexible remote-first work policy
• Company wide development and coaching