Senior Director, Marketing

Summary

Join Athletes Unlimited as a Sr. Director, Marketing (Basketball & LAX), responsible for planning and executing marketing activities for AU Pro Basketball and AU Pro Lacrosse.

Requirements

• A minimum of 10 years of experience in marketing, sales, events, or related field
• Prior experience in sports at the pro or college level is required, with a demonstrated passion for women’s basketball preferred
• Deep knowledge, understanding and experience using digital platforms and social media including creating and editing content, copy, graphics, and video
• Proficiency in GSuite required and Adobe Creative Cloud preferred
• Collaborative and flexible working style with the ability to work autonomously in a remote environment
• Ability to manage partner relationships in an attentive and professional manner
• Strong managerial skills
• Ability to interact and communicate with customers in a face-to-face environment
• Ability to travel to season and event locations as needed (select game weekends, events, etc.). Approximately 20% travel per year
• Legal authorization to work in the United States

Responsibilities

• Develop overall marketing plans and strategies to promote AU Pro Basketball and AU Pro Lacrosse in and out of season, both on a local and national level in conjunction with VP, Marketing
• Collaborate with VP, Marketing on the development of messaging, campaigns, marketing, and creative direction for basketball and lacrosse
• Lead the development of promotional activities to include giveaways, theme nights, Impact Weeks, ticket promotions, postgame fan activities, and other activities for basketball and lacrosse seasons
• Lead events and marketing activations related to basketball and lacrosse both in and out of market
• Develop and execute grassroots marketing strategies in-market and nationally for basketball and lacrosse to enhance brand awareness and fan development
• Produce marketing calendars, plans, execution tracking, marketing decks, and other internal marketing documents
• Work collaboratively with the AU creative teams to create marketing collateral, digital assets, giveaway items, banners, and other assets
• Coordinate distribution of content assets through Athletes Unlimited, partners, and players’ digital channels including emails, social media, websites, etc
• Work with game presentation producers on in-venue PA reads and video board assets
• Write promotional and informational copy for internal and external marketing communications channels
• Schedule, write copy, and collect visual assets for internal and marketing-related partners’ live reads and TV spots for in-game linear and streaming game broadcasts
• Hire and manage multiple grassroots marketing staff members including outlining duties and schedules and serving as the point of contact
• Build relationships and engage in regular communication with marketing partners, media partnerships, and others to facilitate the execution of external messaging through partner channels including emails, social media, websites, etc
• Work collaboratively with our media buying agency and internal design team to provide copy, creative direction, specs, and delivery, and coordinate any necessary updates or changes for paid digital ads
• Work with the greater team on the planning, coordination, and execution of marketing-related events and promotions across all AU sports
• Serve as the on-site representative for Marketing during select times during the seasons and off-season to assist with the execution of marketing-related activities in-market for games, events, and grassroots activities (travel required)

Benefits

• Competitive health insurance plans
• 401(k) plan with generous company match
• Paid parental leave
• Wellness and Development benefit
• Caregiving benefit
• Unlimited paid time off alongside company holidays