Senior Director, Revenue Marketing

Summary

Join Narvar as Senior Director of Revenue Marketing to craft and execute marketing strategies that drive revenue growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role focused on revenue marketing or demand generation
• Proven success in developing and executing marketing strategies, including Account-Based Marketing (ABM), that have directly contributed to both new customer acquisition and customer expansion, resulting in measurable revenue growth
• Strong analytical skills, with hands-on experience using CRM (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo)
• Exceptional leadership and team management skills with a track record of developing high-performing teams
• Excellent communication and cross-functional collaboration skills, with the ability to build strong relationships across departments
• Creative thinker with a strategic mindset, combining innovation with a focus on delivering business results
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities while driving measurable impact

Responsibilities

• Develop and execute a holistic marketing strategy that aligns with the company's revenue goals, focusing on the entire customer lifecycle—from acquisition to retention and expansion
• Implement marketing programs that target key audiences at every stage of the funnel. Leverage Account-Based Marketing (ABM) to engage high-value accounts with personalized campaigns, ensuring both new customer acquisition and expansion efforts are fully optimized
• Partner closely with sales, customer success, product, and marketing teams to gather insights and optimize marketing efforts based on real-time performance data and feedback
• Leverage data analytics to understand customer signals and behaviors. Use insights to refine marketing strategies and improve campaign performance to drive consistent revenue growth
• Continuously monitor, analyze, and optimize the performance of marketing campaigns across all channels, identifying opportunities for improvement to maximize efficiency and effectiveness
• Lead efforts across digital marketing channels, including SEO, PPC, social media, and email marketing to increase engagement, conversions, and revenue
• Focus on strategies that nurture relationships with existing customers, identify upsell and cross-sell opportunities, and deepen customer loyalty to maximize customer lifetime value
• Stay ahead of industry trends, marketing technology developments, and best practices to ensure Narvar’s marketing efforts are innovative, cutting-edge, and highly effective
• Oversee and own a marketing budget, prioritizing high-impact activities and ensuring that all investments drive measurable revenue outcomes