Senior Revenue Marketing Director

Summary

Join Wellhub, a corporate wellness platform, as their Revenue Marketing Sr Director in São Paulo, Brazil! This leadership role involves coaching a marketing team, developing and executing regional marketing strategies, managing budgets, and collaborating with other departments to drive business growth. You will be responsible for forecasting, tracking, and reporting on marketing performance. The ideal candidate possesses extensive B2B and B2C revenue marketing experience, strong people management skills, and a deep understanding of inbound marketing and the technology sales cycle. Wellhub offers a comprehensive benefits package including flexible work options, paid time off, parental leave, and wellness programs.

Requirements

• Relevant previous experience revenue marketing; both B2B and B2C experience preferred
• Relevant people management experience with a deep understanding of how to coach and develop high performing teams
• Deep knowledge of the “inbound engine,” and the channels that contribute to quality inbound (TOFU), from events to paid media, and email marketing to nurture to MQL
• A demand generation expert, who fully understands the lead lifecycle and looks for ways to better align with Business Development and Sales to ensure high conversion from MQL to revenue
• Familiarity with the technology sales cycle and a deep understanding of how to deploy marketing communication strategies to generate MQL’s and accelerate sales opportunities
• Mastery of pipeline management and funnel metrics, and an ability to use these metrics to uncover areas for improvement or opportunities to scale faster, and the ability to communicate results and action plans at an executive level
• Ability to cohesively design and execute integrated campaigns across all channels
• A team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders across the company
• Positive, can-do attitude and the ability to prioritize numerous projects simultaneously
• Prior experience in B2B and B2B revenue marketing
• Marketing communication strategies to generate MQL’s
• Advanced English

Responsibilities

• Own the regional strategy to drive both business-based annual recurring revenue and user-based member growth revenue
• Effectively waterfall this strategy through the team to achieve country-specific targets
• Responsible for the annual regional budget strategy and tracking
• Allocate and optimize spend across all owned tactics and channels to drive a positive return on marketing investment
• Partner closely with product marketing, paid media, lifecycle marketing, and the rest of the extended revenue team to develop integrated GTM plans and processes
• Partner with Business Development and Sales to ensure alignment on key accounts, communicate marketing's plan and strategy, and own weekly meetings with sales stakeholders on marketing performance
• Forecast, track and report on funnel progression, campaign and channel attribution, and overall marketing performance by country, continually analyzing to improve conversion
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day