Senior Director, Paid Social Performance Marketing

Summary

Join Hims & Hers Health, Inc., a leading health and wellness platform, as a Paid Social Marketing Manager for Sexual Health. You will manage a multi-million dollar budget, optimizing performance across various channels. This role requires extensive experience in e-commerce marketing, data analysis, and budget management within a public company. You will collaborate with cross-functional teams, develop and execute testing strategies, and coach junior team members. Hims & Hers offers a competitive salary, equity, unlimited PTO, comprehensive health benefits, and other perks. The ideal candidate possesses strong analytical and communication skills and a passion for data-driven decision-making.

Requirements

• Bachelor's Degree preferably with a focus in an analytical field
• 12+ years of professional experience with evidence of increasing responsibility e-commerce marketing and owning a budget
• Experience owning an annual performance budget in the 10-figures
• Prior public company experience
• Deep experience in marketing measurement
• Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment
• Exceptional quantitative skills and aptitude
• Strong communication skills and attention to detail
• Creative problem-solver with excitement to work on cross-functional teams and projects

Responsibilities

• Manage the entirety of the paid social performance budget for our largest and foundational product category: Sexual Health
• Be fiscally responsible for an annual budget well into the 10-figures, and held to strict CPA and ROAS targets
• Partner with the product managers, product marketers and editorial teams to identify and address business opportunities
• Seamlessly triangulate between MMM, MTA and Conversion Lift Study readouts to guide your investment strategy
• Coach junior talent on your team
• Analyze impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics
• Collaborate with Creative, Integrated Marketing, Marketing Analytics and Product Marketing, to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations
• Manage the creative production roadmap with external performance creative agencies as well as in-house creative teams
• Work closely with our Meta account team, navigating Alphas, Betas and measurement opportunities
• Specialize in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey
• Launch new and experimental marketing channels in search of sustainable growth
• Lead cross-functional teams on projects to help us grow
• Continuously build business relationships across functional teams

Preferred Qualifications

Experience with marketplaces or past consulting experience

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats