Senior Director, Partnerships

Summary

Join Classy, a GoFundMe affiliate, as the Senior Director of Partnerships and play a pivotal role in driving customer value and business growth. You will develop and implement a comprehensive partnership strategy, build and manage relationships with technology vendors and agency partners, and champion the role of partnerships in driving customer acquisition and success. This leadership role requires collaboration with cross-functional teams, including Sales, Marketing, Product, and Customer Success. You will design and manage joint sales and marketing programs, establish feedback loops with partners, and leverage deep knowledge of the Salesforce ecosystem. The position demands strong leadership, communication, and negotiation skills, along with a passion for leveraging technology partnerships to solve customer challenges. Classy offers a competitive salary and benefits package, including rich healthcare benefits, a 401(k) plan, hybrid work flexibility, and generous paid parental leave.

Requirements

• 10+ years of progressive experience in partnerships, channel development, sales or business development roles within technology organizations
• Demonstrated ability to build and scale ecosystem-led growth strategies across sales, marketing, customer success, and product functions
• Proven expertise within the Salesforce ecosystem, including experience with SIs and technology integration projects
• Strong leadership and management experience, including building high-performing teams
• Exceptional communication, negotiation, and relationship-building skills, with the ability to influence technical and executive stakeholders
• Passion for leveraging technology partnerships to solve customer challenges and drive business outcomes

Responsibilities

• Develop and implement a comprehensive partnership strategy to continue to position Classy as the most trusted and integrated fundraising platform in the nonprofit sector
• Embed an ecosystem-led growth mentality into marketing, sales, customer success, and product teams, ensuring seamless alignment with company goals
• Build and manage relationships with technology, SI, and agency partners to expand reach and improve client experiences
• Collaborate with technology partners to enhance the Classy app marketplace and increase the adoption of integrated solutions
• Work with agency partners to enable co-marketing, training, and service-based revenue opportunities that drive referrals and mutual success
• Champion the role of partnerships in driving new customer acquisition and long-term customer success
• Design and deliver partner enablement programs to improve technical understanding for higher quality implementations and better customer outcomes
• Ensure partners are integrated into the customer success journey, contributing to implementation, onboarding, and ongoing engagement efforts
• Design and manage joint sales and marketing programs including business planning and performance tracking, joint campaigns, events and thought leadership initiatives to drive ecosystem qualified leads (EQL’s) and referrals
• Support sales teams and engagements when partners are involved to drive aligned sales activities and sales success
• Establish regular feedback loops with partners to identify product opportunities, integration needs, and customer challenges
• Influence the product roadmap by incorporating partner feedback and aligning development priorities with market demands
• Leverage deep knowledge and established relationships within the Salesforce ecosystem to enhance Classy’s position as the preferred solution for nonprofits
• Partner with Salesforce and related SIs to deliver solutions that address enterprise client needs, ensuring seamless product adoption and integration
• Define and track KPIs, including sourced/influenced revenue, partner engagement, integration adoption, and product feedback impact
• Regularly report on partnership performance and ecosystem contributions to company objectives

Preferred Qualifications

Nonprofit technology experience is a plus but not required

Benefits

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions
• 401(k) retirement plan with company matching
• Hybrid workplace with fully remote flexibility for many roles
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
• A variety of mental and wellness programs to support employees
• Generous paid parental leave and family planning stipend
• Company provided life and disability coverages
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning & development and recognition programs
• ���Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company
• Employee resource groups
• Your work has a real purpose and will help change lives on a global scale
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together