Senior Director, Performance Marketing

Summary

Join PENN Entertainment's digital team as a Senior Director of Performance Marketing and lead data-driven acquisition and performance strategies across iCasino and Online Sports Betting brands. This high-impact role focuses on maximizing media efficiency, scaling acquisition efforts, and driving measurable business growth in the U.S. and Canada. You will lead a high-performing team across various paid channels, own the end-to-end performance marketing strategy, and manage multi-million dollar UA campaigns. Responsibilities include planning and optimizing campaigns, partnering with cross-functional teams, designing measurement frameworks, managing forecasting and performance monitoring, leading creative testing, and identifying new growth opportunities. The ideal candidate will have extensive experience in performance marketing within mobile apps, gaming, or e-commerce, along with strong analytical skills and leadership capabilities.

Requirements

• 6+ years of experience leading growth or performance marketing in direct to consumer verticals preferably within mobile apps, gaming, sports betting, or e-commerce
• Deep expertise in digital acquisition channels including Meta, Google Ads, Snap Chat, programmatic DSPs, and affiliate platforms
• Proven success managing multi million dollars annual marketing budgets and delivering against aggressive acquisition KPIs
• Strong analytical skills and experience working closely with BI teams on LTV, cohort, and retention analysis
• Fluency in media mix modeling, marketing attribution, and A/B testing methodologies
• Track record of leading and developing performance driven marketing teams
• Comfortable navigating a fast paced, regulated environment with shifting priorities
• Strong communicator who can translate performance insights into executive-level narratives

Responsibilities

• Lead a high-performing team across paid social, programmatic, search, affiliate
• Own the end-to-end performance marketing strategy, execution, and budget allocation across all acquisition channels
• Drive the planning and optimization of multi million dollar UA campaigns with focus on ROI, LTV, and CAC
• Partner cross-functionally with Business Intelligence, Product, Finance, and Marketing to build scalable, automated, and measurable campaigns
• Design and execute marketing measurement frameworks leveraging attribution models
• Manage forecasting, pacing, and real time performance monitoring to ensure efficiency and budget discipline
• Lead creative testing and targeting strategies to drive user engagement and conversion
• Stay ahead of industry shifts including privacy regulation, and first-party data strategies (iOS ATT, GA4)
• Identify and test new growth opportunities, channels, and tools to maintain competitive edge
• Collaborate with the brand and creative teams to align messaging and creative with acquisition goals