Senior Director, Product Marketing

Summary

Join ExtraHop's high-performing team as a Sr. Director of Product Marketing and lead the growth of our market-leading Network Detection and Response (NDR) solutions. You will define and execute product marketing strategies, collaborating with cross-functional teams to drive customer engagement and revenue growth. This pivotal role requires strong leadership, technical aptitude, and exceptional communication skills. You will oversee product launches, develop compelling content, and conduct market research to maintain ExtraHop's position as a cybersecurity leader. The position offers a competitive salary, bonus, and comprehensive benefits package. This is an opportunity to significantly impact the future of cybersecurity within a dynamic and growing company.

Requirements

• Bachelor’s degree required; MBA preferred
• 10+ years of experience in product marketing, with 5+ years of leadership experience in B2B enterprise technology marketing
• Deep expertise in cybersecurity, SaaS, cloud, and IT infrastructure markets, with a proven ability to market to technical and security-focused personas
• Demonstrated success in building and executing integrated product marketing strategies that drive measurable business outcomes
• Strong technical aptitude and the ability to distill complex technical concepts into clear, compelling narratives that resonate with diverse audiences
• Proven track record of conducting competitive market analysis and using data-driven insights to craft winning positioning strategies
• Outstanding writing, communication, and presentation skills with a talent for creating content that engages both technical and business decision-makers
• Experience working with and influencing senior executives, stakeholders, and partners to align marketing initiatives with business objectives
• Exceptional project management and organizational skills with the ability to prioritize and drive multiple initiatives to completion in a fast-paced environment
• Willingness to travel up to 20% to support sales, events, and key customer engagements

Responsibilities

• Establish ExtraHop’s leadership within the cybersecurity and NDR markets by developing compelling, differentiated positioning and messaging for our products and solutions
• Own and drive the rhythm of the business for the Product Marketing team, including content strategy planning, product launch execution, leadership offsites, and all-employee meetings
• Inspire, lead and empower high-performing teams of product marketing and technical marketing fostering collaboration, innovation, and a shared commitment to achieving business objectives
• Oversee the end-to-end launch of new products and features, collaborating with Product Management, Corporate Marketing, and Operations to ensure successful go-to-market execution
• Manage all initiatives programmatically, delivering innovative best practices that enhance execution and efficiency
• Collaborate with customers, sales, product management, and analysts to identify market needs and define strategies that highlight ExtraHop’s unique value propositions to target buyer personas
• Empower the sales and partner ecosystem with clear, persuasive tools and training that communicate ExtraHop’s value proposition and drive revenue growth
• Develop impactful sales collateral, presentations, playbooks and product demonstrations tailored to resonate with enterprise customers
• Create high-quality, engaging content that drives thought leadership, customer engagement, and demand generation, including white papers, blogs, case studies, webinars, and more
• Conduct comprehensive market research and competitive analysis to uncover trends, buyer needs, and market opportunities
• Work closely with the broader marketing team to design and execute integrated marketing campaigns that align with organizational priorities
• Serve as a trusted advisor and spokesperson for ExtraHop to executive meetings, customer engagements, and industry events
• Oversee content strategy and ensure the ExtraHop website and digital channels effectively articulate product positioning, optimize for SEO, and remain updated with fresh, relevant content

Preferred Qualifications

• Strong knowledge of the network-based cybersecurity market with demonstrable knowledge of the key vendors
• Proven track record of 5+ years of Product Marketing leadership
• Held responsibility for the execution of multiple product launches within the cybersecurity space

Benefits

• Health, Dental, and Vision Benefits
• Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
• Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
• FSA and Dependent Care Accounts + EAP, where applicable
• Educational Reimbursement
• 401k with Employer Match or Pension where applicable
• Pet Insurance (US Only)
• Parental Leave (US Only)
• Hybrid and Remote Work Model