Digital Performance Marketing Director

Summary

Join Underdog, the fastest-growing sports gaming company, as their Director, Digital Performance Marketing! Lead and scale digital advertising efforts across key channels, leveraging expertise in Paid Social, Paid Search, and Programmatic Display. This strategic leadership role demands deep analytical skills, creativity, and the ability to manage and mentor a team. You will oversee media budget strategy, implement incrementality testing, and collaborate with various departments to achieve business goals. The ideal candidate thrives in fast-paced environments and possesses strong communication skills. Underdog offers a competitive salary, equity, and excellent benefits.

Requirements

• 7+ years of experience in digital performance marketing with a deep focus on Paid Social, Paid Search, and Programmatic Display advertising
• Strong background in data analysis, incrementality testing, and understanding of metrics such as customer lifetime value (LTV), return on ad spend (ROAS), and cost per acquisition (CPA)
• Proven experience managing and mentoring teams of digital marketers, providing strategic guidance and driving performance
• Expertise in managing digital performance marketing campaigns across multiple channels (Paid Social, Paid Search, Programmatic Display), with hands-on experience in testing new channels and scaling successful strategies
• Experience in capital allocation and media budget strategy, with a strong understanding of how to effectively allocate resources to maximize growth and efficiency
• Demonstrated ability to drive growth and scale digital performance campaigns in a fast-paced, high-growth environment
• Excellent verbal and written communication skills with the ability to present complex digital marketing strategies and results to senior leadership

Responsibilities

• Lead the development and execution of comprehensive digital performance marketing strategies, focusing on Paid Social, Paid Search, Programmatic Display, and new channel testing to maximize ROI and meet business goals
• Oversee daily operations of paid media campaigns across multiple channels
• Drive initiatives that test new strategies, optimize existing tactics, and ensure alignment with business objectives
• Lead media budget strategy, capital allocation, and ensure efficient budget distribution across channels, ensuring alignment with overall business and growth objectives
• Implement and measure incrementality, ensuring performance marketing investments contribute to long-term value by maximizing customer lifetime value (LTV)
• Collaborate closely with media planning teams to optimize ad creatives, messaging, and targeting to drive conversions, brand awareness, and growth. A/B test and optimize across channels for continuous improvement
• Utilize data and analytics to track, measure, and analyze campaign performance, making real-time optimizations to ensure efficiency and effectiveness. Build out reports and dashboards to provide actionable insights for executive leadership
• Work closely with other departments, including product, finance, strategy, creative, and analytics teams, to ensure alignment across business goals and integrated digital marketing strategies
• Manage and mentor a team of digital marketing professionals
• Foster a collaborative and high-performance culture while providing guidance on best practices in digital marketing and performance analytics
• Adapt and lead the digital marketing team in a dynamic, high-growth environment, ensuring that all initiatives are executed with speed, precision, and agility

Preferred Qualifications

• Experience with advanced analytics tools such as Google Analytics, Excel, Tableau, and other reporting platforms to monitor campaign performance and generate insights
• Experience with emerging digital channels (e.g., TikTok, Amazon Ads) and a proven track record in testing and scaling new marketing platforms
• Experience in Real Money Gaming, or other high-growth verticals where digital marketing plays a central role in driving customer acquisition and retention
• Bachelor's degree in Marketing, Business, or a related field
• A Master’s degree in a relevant field
• Google Ads, Facebook Blueprint, or other relevant industry certifications
• Experience with advanced incrementality techniques, such as geo-testing, match-back studies, or mixed media modeling

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents