Senior Director, Play

Summary

Join Fetch as a Senior Director of Play and lead the mobile gaming vertical within the New Markets division. This high-impact role involves owning the vision, strategy, partnerships, and performance of Fetch's gaming ecosystem. You will develop a sustainable growth engine leveraging mobile gaming to drive user engagement, retention, and monetization. As a key member of the vertical leadership team, you will report to the GM of Expanded Core and lead end-to-end initiatives, from sourcing strategic partners to informing product roadmaps. This full-time role can be performed from a US office or remotely within the United States. The ideal candidate is a commercially minded operator with deep mobile gaming experience, proven partnership success, and a track record of scaling new business lines.

Requirements

• 10+ years in general management, strategic partnerships, business development, or product strategy—preferably with direct experience in mobile gaming
• Proven success in launching or scaling new business units or verticals with full ownership of revenue and strategic outcomes
• Deep knowledge of the mobile gaming ecosystem—familiar with monetization models, user behavior, performance marketing, and product experience
• Exceptional commercial acumen; able to build compelling business cases and negotiate complex deals
• Highly analytical, with experience working cross-functionally with Product, Finance, and Data teams to inform and drive decisions
• Comfortable presenting to and influencing executive stakeholders, both internally and externally
• Strong project management skills, with the ability to lead initiatives across multiple teams and timelines
• Proficient in Excel/Google Sheets; bonus if experienced with SQL or analytics tools

Responsibilities

• Serve as the P&L owner for the Play (mobile gaming) vertical, driving strategy, execution, and results across user growth, engagement, and revenue
• Define and articulate the long-term vision for Fetch’s role in the gaming ecosystem—including strategic positioning, market opportunities, and innovation pathways
• Serve as the primary relationship owner for key partners, ensuring alignment on goals, seamless execution, and mutual growth
• Drive ongoing performance reviews with partners, uncovering opportunities to optimize engagement, campaign performance, and ROI
• Collaborate cross-functionally to ensure internal teams are delivering against partner expectations, SLAs, and shared success metrics
• Establish best practices, reporting frameworks, and communication cadences that promote transparency and strong joint outcomes
• Partner with Product, Engineering, and Marketing teams to deliver gaming-driven user experiences that enhance the core Fetch app
• Drive initiatives that integrate gamification, rewards, or gameplay mechanics to increase daily engagement
• Lead cross-functional squads to drive execution against quarterly and annual goals
• Collaborate with Finance, Marketing, Legal, and other departments to align roadmaps and operational plans with business priorities
• Monitor and report on performance metrics, ensuring the Play vertical meets targets and continuously improves
• Act as a key advisor to the GM of Expanded and broader executive leadership, using data and insights to inform strategic decisions
• Represent Fetch externally in the gaming industry, building visibility and thought leadership among developers, platforms, and players
• Champion Fetch’s brand and gaming initiatives at industry events, roundtables, and partner engagements

Preferred Qualifications

Strong preference to candidates with direct gaming industry experience

Benefits

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth
• 401k Match: Dollar-for-dollar match up to 4%
• Benefits for humans and pets : We offer comprehensive medical, dental and vision plans for everyone including your pets
• Continuing Education : Fetch provides ten thousand per year in education reimbursement
• Employee Resource Groups : Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule
• Calvin Care Cash : Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment : Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home