Senior Director of Marketing

Summary

Join PublicSquare, America's leading commerce and payments ecosystem, as the Sr. Director of Marketing for our Marketplace division. You will play a pivotal role in helping American families and small businesses flourish by fostering connections and cultivating growth within our marketplace. Lead with insight and act with purpose, blending deep customer insights with a commitment to results. Craft marketing strategies, oversee content creation, and cultivate a culture of growth and accountability within your team. Set and refine team goals, balance internal and external resources, and forge productive relationships across divisions. Track market trends and guide the use of AI and other emerging technologies to scale content creation and personalization. This is a full-time position.

Requirements

• A Passionate Participant: you were invested in living a healthier, more local lifestyle before it was popular. You shop American artisans and clean alternatives because you care about quality and where your dollars go. You celebrate life, family, and the protection of freedoms that make this country great
• A Seasoned Marketer: With at least 10 years of experience in digital marketing and a proven track record in eCommerce growth, you bring deep expertise and a history of success
• A Diverse Skillset: Your leadership experience spans 5+ years across marketing disciplines with an emphasis on affiliates, community building, and storytelling
• A Strategic Thinker: Comfortable with business modeling and data-driven decision-making, you excel in setting goals and navigating the complexities of a dynamic marketplace
• A Master Communicator: Your strength in writing and communication ensures brand consistency across channels, enabling clear, strategic conversations inside and outside the team
• Tools of the Trade: Familiarity with tools like GA, Customer.io, Sprout, and Figma enrich your ability to deliver high impact marketing

Responsibilities

• Foster Connections, Cultivate Growth: Armed with a profound understanding of our customers and the brand, you'll make PublicSquare a household name, telling the stories of our shoppers and small businesses, engaging them in the process of discovery and content creation. Your vision will inspire the entire community, striving for a harmonious balance that enhances value for buyers and sellers alike
• Lead with Insight, Act with Purpose: Your approach will blend deep customer insights with a steadfast commitment to results. This unique blend of wisdom and action will empower your team, fostering an environment where creative thinking leads to market capturing moments
• Community Outreach: Craft marketing strategies that align the growth of buyers and businesses within our marketplace through owned, earned and paid channels
• Informed Execution: Employ measurement tools for swift, insight-driven decisions that foster team cohesion
• Creative Guidance: Oversee content creation across platforms, providing high-context editorial direction to ensure a unified brand presentation that resonates with our audience
• Team Leadership: Cultivate a culture rooted in growth and accountability, driving clarity of purpose and outcomes to empower autonomy
• Hands-on Attention: Role up your sleeves to help the team execute on priorities, whether talking to customers or tuning a campaign
• Group Objectives: Set and refine team goals that increase traffic, repeat purchases, and retention
• Talent Development: Equip team members with the necessary best practices and constructive feedback, fostering independence and maximizing impact
• Resource Allocation: Balance utilization of internal talent and external partners, directing third parties in support of photography, videography, and direct response
• Strategic Relationships: Forge productive relationships across divisions, creating strategies that reflect our mission and shared goals
• Market Adaptation: Track market trends and competitors. Guide the use of AI and other emerging tech to scale content creation and personalization

Benefits

• Insurance: The company covers 100% of the premiums for Medical, Dental, Vision, and Life Insurance, with some plans including an HSA with a company contribution
• Retirement Planning: 401(k) with a 100% employer match up to 4%
• Work-Life Harmony: Generous Paid Time Off and Paid Holidays
• Make More Babies: Paid Parental Leave and a $5,000 Baby Bonus when you grow your family
• Savings: Discounts on our brands
• Recognition: Rewards and recognition bonuses
• Free Speech: Ability to respectfully express your views, even on sensitive topics