Senior Director, Product Marketing

Summary

Join Panorama Education as a Product Marketing leader to spearhead the marketing of our student success platform. Develop and execute go-to-market strategies, build and manage a high-performing team, and collaborate with cross-functional teams. You will be responsible for product positioning, messaging, launches, pricing, and packaging. Leverage data and market insights to refine strategies and drive revenue growth. The ideal candidate has 10+ years of experience in product marketing with high-growth software companies and 5+ years of people leadership experience. This role offers a competitive salary and benefits package.

Requirements

• 10+ years of experience in product marketing with high-growth software companies, with 5+ years of people leadership experience - building, managing, and mentoring a team
• Experience building product messaging and positioning for SaaS products and ensuring consistent understanding of messaging for internal teams and buyers
• Experience shaping an aggressive product roadmap into clear and compelling product narratives and launches
• Experience overseeing smooth, effective product launches for SaaS products
• Superior written and verbal communication skills, with the ability to effectively present to internal audiences (from small groups to all-hands meetings) and external audiences of district leaders and educators
• Demonstrated success navigating change in a dynamic, high-growth environment - pivoting strategies as needed to drive results
• Experience using data and market insights to inform product marketing strategies and to identify emerging opportunities in a competitive landscape
• Track record of rallying a team toward hitting deadlines and goals, producing high engagement and alignment
• Experience leading changes to strategy or product positioning that have led to achieving positive outcomes

Responsibilities

• Develop and evolve Panorama’s platform and product story through clear and compelling positioning and messaging
• Ensure consistency of Panorama’s platform and product story and messaging both internally and externally
• Lead an engaged and high-performing team of product marketers
• Coordinate teams and processes to execute product launches that are smooth, effective, and results-driven
• Build strong partnerships with key stakeholders across Product, Sales, Customer Success, and beyond to ensure alignment and momentum on go-to-market initiatives
• Build deep expertise on our buyers, voice of the customer, and competitive landscape—leveraging these insights to help the team learn, pivot, and refine Panorama’s product marketing strategy and tactics in a fast-changing market
• Set product marketing goals and strategy, and align the team to achieve outcomes that drive revenue growth, including defining and tracking KPIs for product marketing initiatives

Preferred Qualifications

Experience with SaaS products in K-12 is a plus

Benefits

• Annual bonus or commission awards
• Equity awards
• Other region-specific health and welfare benefits