Senior Ecommerce Manager

Summary

Join Health-E Commerce as a Senior Manager of Ecommerce and lead the online strategy for FSA and HSA stores. This role demands optimizing the online shopping experience, driving key business metrics, and collaborating with cross-functional teams. You will be responsible for site merchandising, content strategy, and A/B testing, focusing on impactful customer experiences. Data analysis, project management, and strong communication skills are essential. The ideal candidate possesses extensive ecommerce experience and a passion for enhancing online customer journeys. This is a fully remote position within the United States, offering competitive compensation and a comprehensive benefits package.

Requirements

• Minimum of 6+ years of experience in eCommerce
• Creative and strategic thinker with a passion for enhancing online customer experiences
• Proven experience in developing and executing content and merchandising strategies
• Strong analytical skills, with the ability to translate data into actionable insights
• Excellent project management and communication skills, with the ability to work cross-functionally

Responsibilities

• Own the site strategy end to end for the FSA store & HSA store to create an engaging and seamless customer experience, overseeing visual site merchandising, storytelling, and discovery strategies
• Own and execute onsite merchandising optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying
• Identify and prioritize key areas for weekly optimization based on performance analysis
• Own the strategy to showcase newness, best sellers, and other high value products to customers
• Review inventory and product seasonality to determine the strategy for prioritizing products based on inventory levels, performance and seasonal themes
• Develop tactics to drive AOV growth through targeted merchandising initiatives
• Own the site content calendar, partnering with our integrated marketing team on important themes to showcase
• Own approval process for monthly site flips and creative assets
• Lead homepage content strategy, using a test and learn approach to continue to optimize our storefront
• Develop personalization strategies to speak to different customers groups in compelling and relevant ways
• Ideate new landing page needs, and how to best story-tell throughout them
• Lead the PDP content strategy for new products, enhancing product descriptions and visuals to improve conversion
• Analyze and report on content performance, using insights to refine strategies
• Lead strategy for Telehealth onsite, creating new pathways for customers to find Share Of Wallet partners that seamlessly fit with the rest of our assortment
• Develop onsite strategies to showcase brand partnerships
• Own the content strategy for end-of-month promotions
• Partner closely with CRO Manager on AB Testing opportunities to improve site conversion
• Own site navigation strategy, including hamburger menu management, category and sub-category set up, and order placement
• Execute onsite search optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying
• Own the end-to-end site experience for all in house brand (Caring Mill) products Strategize best in class ways to trade in customers from brand name products to our brand
• Partner closely with Merchandising and planning to measure success of the brand and discover opportunities to improve the assortment
• Collaborate closely with marketing partners to develop and manage landing page strategies for all marketing channels & customer types, utilizing data to make updates to strategy as needed
• Manage our HSA ecommerce manager, and an Ecommerce Specialist

Preferred Qualifications

• Proficiency in using content management and merchandising tools, Constructor and Builder.io experience is a plus
• Hands-on AB Testing experience, using AB Tasty or other self-service AB Testing tools is a plus

Benefits

• Compensation: $90,000 - 115,000
• Discretionary Annual Bonus Eligibility: Up to 15%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours