Senior Manager, Partnerships

Summary

Join Babylist as a Senior Manager, Partnerships to drive business growth and strengthen our presence in the Retail sector. This pivotal role requires leveraging your expertise in retail media and CPG shopper marketing to develop innovative promotional and distribution plans. You will build and maintain relationships with key retailers and CPG brands, identifying and capitalizing on untapped opportunities. A key focus is business development, creating mutually beneficial marketing solutions. You will work closely with internal and external stakeholders to achieve company goals. This role offers competitive pay, comprehensive benefits, and opportunities for career advancement.

Requirements

• At least 10 years of experience with a majority of that time focused on advertising, strategic partnerships, and/or media sales, particularly within the Retail and CPG spaces
• Deep, proven expertise in both retail media and CPG shopper marketing, including a thorough understanding of how retailers function, make decisions, and budget alongside the brands they carry
• A strategic partner to both internal and external stakeholders, with the ability to create win-win relationships
• Proven experience working with retail and CPG brands to leverage publisher and platform capabilities to drive brand awareness, consideration, intent, and purchase
• Background in media partnerships, branded content, and/or shopper marketing
• An expert in digital media, shopper marketing, and retail relationships
• A seasoned business developer who can adapt your approach based on client needs and opportunities
• A collaborative team player who works toward achieving company goals

Responsibilities

• Represent Babylist’s portfolio of products and services, showcasing our value proposition to both retail and CPG stakeholders
• Spearhead Babylist’s efforts to grow our advertising solutions footprint, including product, packaging, and UX within the Retail and CPG industries
• Leverage your deep media expertise and knowledge of CPG shopper marketing to build and strengthen relationships with retailers and the brands they carry
• Identify and unlock retailer-funded promotional opportunities to drive mutual growth for retailers and CPG brands
• Cultivate deeper relationships with retailers like CVS, either at the category level or across multiple brands, to position Babylist as a key partner
• Craft compelling ideas, proposals, and pitch materials to secure and grow partnerships
• Serve as a strategic consultant to partners, understanding their needs and how Babylist can deliver value to both retailers and CPG brands

Benefits

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We work at a sustainable pace which means work/life balance is a real thing here
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
• In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies