Spring Health is hiring a
Senior Engagement Marketing Manager

Summary

Join our mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. As a Lifecycle Marketing Manager at Spring Health, you will be responsible for developing and executing email marketing campaigns that drive awareness, enrollment, and engagement for new customer partners.

Requirements

• 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
• Experience directly working in or with Payer/Health Plans is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
• Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
• Strategic and innovative mindset
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first

Responsibilities

• Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners
• Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience
• Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health
• Design and implement A/B tests to optimize email performance, including layout, format, content, and timing
• Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs
• Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns
• Continuously test and optimize push and SMS messaging strategies alongside email campaigns
• Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals
• Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons child care, back-up care, and elder care
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses