Senior Engagement Marketing Manager

Summary

Join Vida, a virtual personalized obesity care provider, as a Senior Engagement Marketing Manager to create exceptional member engagement. You will develop and implement strategies to improve member engagement and retention, write compelling member-centric copy, and optimize the member journey. This role requires collaboration with cross-functional teams, data analysis, and a passion for driving positive member experiences. The ideal candidate will have 5+ years of experience in engagement marketing to B2B2C consumers, ideally in digital health. Vida offers a competitive salary and a commitment to diversity and inclusion.

Requirements

• 5+ years of experience in engagement marketing to B2B2C consumers, ideally in a digital health capacity
• Extensive experience building, iterating and optimizing multi-channel communications strategy and copy
• Passion for driving a positive experience for members
• Excellent communication, problem-solving and interpersonal skills
• Ability to analyze data and translate insights into action
• Experience working in a fast-paced, cross-functional environment
• Proficiency with CRM tools and data analytics platforms
• Experience with Braze canvas development, execution and analysis

Responsibilities

• Act as an advocate for our members, striving to achieve a seamless and satisfying experience across all out-of and in-app touchpoints
• Develop and implement strategies to improve member engagement and retention
• Write clean, compelling, member-centric copy
• Optimize the member journey, including onboarding, personalized guidance and troubleshooting, across all member marketing touchpoints
• Gather, analyze and report on member and client feedback on communications content and cadence to drive continuous improvement
• Collaborate cross-functionally with product, engineering and clinical teams to enhance the continuity and effectiveness of the member experience
• Monitor key performance indicators (KPIs) related to engagement revenue goals and implement data-driven improvements
• Stay informed about member engagement best practices

Preferred Qualifications

Experience working with self-insured clients, PBMs and health plans is a bonus

Benefits

$120,000 - $129,000 a year