Senior Product Marketing Manager

Summary

Join Ashby's Product Marketing team as a Senior Product Marketing Manager and become a strategic partner to the sales team. Lead competitive intelligence efforts, expand audience messaging, and support the company's market narrative. Conduct in-depth research, focus groups, and message testing to enhance Ashby's market presence. Develop compelling collateral, messaging, and training materials to drive sales success. Serve as the go-to expert on competitive differentiation. Lead projects such as pitch deck updates and competitive play development. This role requires a strong background in B2B SaaS and a passion for go-to-market strategy, messaging, and competitive positioning. The ideal candidate is curious, resourceful, and adept at solving complex problems.

Requirements

• Experience in a B2B SaaS growth organization
• Product Marketing
• Sales Enablement
• Competitive Intelligence
• Solutions Consulting or Sales Engineering

Responsibilities

• Be a strategic partner to sales
• Work with Sales to identify gaps in current enablement and build materials that support revenue-generating activities (e.g., persona guides, one-pagers, strategic campaigns)
• Act as the connective tissue between Product, Marketing, and Sales to drive alignment and execute cross-functionally on go-to-market priorities
• Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams to move forward competitive intelligence, audience positioning, and other key initiatives
• Lead competitive intelligence
• Own Ashby’s competitive research function - tracking changes in the market and turning insights into practical enablement for Sales and CS and public-facing collateral
• Develop documentation and content, training, and strategic positioning frameworks that help us win competitive deals and defend our advantage
• Regularly brief leadership and GTM teams on market shifts and competitive trends
• Drive audience and market expansion efforts and their associated narrative development
• Lead qualitative and quantitative research efforts to evaluate new market opportunities
• Develop and validate messaging and strategy to support launches into new buyer personas, audiences, verticals or segments
• Work cross-functionally with Sales, Demand Gen, and Product to develop and activate campaigns tailored to these audiences
• Lead the development of associated collateral, collaborating with stakeholders in Sales, Solutions Engineering, and Design

Preferred Qualifications

• Act like an investigative reporter, full of curiosity and consistently coming up with innovative ways to stay on top of competitors in the market
• You thrive in the research phase - soaking up context from every direction - and love the moment when it all clicks into a clear, cohesive story
• You’re a confident writer and strategic thinker who’s just as comfortable in the weeds as you are shaping the bigger picture
• You are comfortable owning your own copy and collaborating with design teams to produce well-polished assets
• You can read a product spec doc and come out with competitive differentiation messaging that actually makes someone say, “Ahh, I get it now.”
• You’re at your best when pulling threads from across the org, weaving them into clarity, and getting people moving in the same direction

Benefits

• 10-year exercise window for stock options
• Unlimited PTO, and we will encourage you to take it
• A minimum of 12 weeks of fully paid parental leave, covered by Ashby
• Generous equipment, software, and office furniture budget
• $100/month education budget with more expensive items (like conferences) covered with manager approval
• If you’re in the US, we offer top-tier health insurance for you and your dependents, with 100% of premiums covered by Ashby
• In other countries, we provide high-quality supplemental health insurance for you and your dependents, also fully covered by us
• 401k match