Senior Product Marketing Manager

Summary

Join Walnut, a rapidly growing sales automation startup, as our Senior Product Marketing Manager and play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions. You will collaborate with various teams to ensure effective product positioning and communication. This is a remote opportunity based in Europe, offering a chance to significantly impact a rapidly evolving market and contribute to a company changing B2B sales processes. We value culture, grit, transparency, and excellence. If you are passionate about building a market category with top experts, this is the place for you.

Requirements

• 5+ years of experience in product marketing, preferably in enterprise marketing B2B
• Demonstrated success in positioning and launching products that meet and exceed business objectives
• Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner
• Proven ability to work cross-functionally, aligning multiple stakeholders and teams
• A strong sense of ownership, drive, and urgency, with the capacity to work independently to deliver results
• Experience in market analysis and strategic planning
• Deep understanding of target customer personas and their pain points
• Proficiency in content creation tools and sales enablement software
• Solid analytical skills and the ability to use data to drive decision-making

Responsibilities

• Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams
• Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives
• Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process
• Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products
• Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience
• Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products
• Partner with product managers to align on product strategy and communicate new developments to both internal stakeholders and the market
• Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy
• Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights
• Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements

Benefits

Location: Europe (Remote)