Senior Product Marketing Manager

Summary

Join Workato, a leader in enterprise orchestration, as a Senior Product Marketing Manager to drive product marketing for Workato’s AI and Agentic Products. This high-visibility role will involve crafting compelling narratives, working cross-functionally with various teams, and launching GTM efforts to boost revenue. You will translate technical features into unique positioning, build training and enablement for sales and GTM teams, define and quantify the impact of new use cases, collaborate on GTM campaigns, and plan product launches. Workato offers a flexible, trust-oriented culture and a vibrant work environment with numerous benefits.

Requirements

• Bachelor’s degree in marketing, Business, or a related field
• 10 years of product marketing experience at a technology company
• Technical background with a deep understanding of emerging AI technologies
• Experience working at a fast-paced startup
• Experience marketing technical AI and agentic products to enterprise customers
• Experience marketing to both CIO and line of business audiences
• Strong project management skills with the ability to manage multiple different simultaneous priorities
• Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more

Responsibilities

• Translate technical product features into unique positioning and differentiation. Build a deep understanding of customer personas: CIOs, line of business leaders, and end users. Craft compelling, precision messaging that communicates how Workato’s Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision
• Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato’s Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns
• Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents
• Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue. Provide expert insights into audience, messaging, and campaign goals and outcomes
• Plan and drive the execution of agentic product announcements. Collaborate cross-functionally with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well executed and achieve marketing and sales pipeline goals

Preferred Qualifications

MBA is a plus

Benefits

For California applicants, the pay for this role begins at $155,000 plus variable, benefits, perks and equity