Senior Field Event Marketing Manager

Summary

Join Samsara's top-notch marketing team as a Public Sector Event Marketer! You will be responsible for planning, executing, and measuring events targeting Education and Government audiences. This highly cross-functional role requires close collaboration with various teams. You'll own the event strategy, manage budgets, and track KPIs. The ideal candidate has 8+ years of relevant experience, strong project management skills, and a passion for data-driven decision-making. This remote position offers a competitive compensation package and benefits, including flexible working arrangements. Relocation assistance is not provided, and travel up to 40% is required.

Requirements

• 8+ years of relevant experience in field or event marketing, product marketing, project or program management
• 5+ years of relevant experience working with B2B high-tech products/solutions
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline
• Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization
• Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform
• Strong written and verbal communication
• This is a remote position open to candidates based in the United States. Relocation assistance will not be provided for this role
• This position requires travel up to 40% of the time

Responsibilities

• Own the strategy, planning, execution, and success of the events channel for the Public Sector vertical
• Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets
• Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement
• Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights
• Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows
• Support Public Sector sales teams and customers at Samsara’s annual customer user conference, Beyond
• Bring energy, creativity, and new ideas to build a successful event program
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new office

Preferred Qualifications

• 5+ years of industry experience working with Public Sector verticals
• Self-motivated and results-driven, with the ability to think strategically and execute tactically
• Passion for results, measurement and optimization to continuously drive ROI
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
• Strong negotiation, and budget-management skills

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund