Senior Field Marketing Manager I

Summary

Join HashiCorp's growing Field Marketing team in the APJ region as a Senior Field Marketing Manager based in India. You will collaborate with sales, partner marketing, and other marketing teams to execute regional campaigns, shorten sales cycles, and expand HashiCorp's presence in India. This role requires strong communication, collaboration, and data analysis skills, along with experience in various marketing disciplines. You will be responsible for developing and executing marketing campaigns, reporting on results, and working closely with regional sales leaders. The position offers a remote-friendly work environment and the opportunity to contribute to a fast-paced, growing company.

Requirements

• 3+ years in tech marketing with experience in multiple customer-facing marketing disciplines, including regional marketing, in-person events, digital campaigns, and email
• Strong written and verbal skills
• Ability to work closely with a distributed sales team and collaborate closely across a geographically dispersed marketing team
• Strong interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
• Ability to coordinate, lead, and complete multiple marketing campaigns concurrently
• Ability to implement quickly and adjust projects as needs evolve
• Ability to work in a fast-paced environment and actively seek candid feedback from relevant stakeholders
• Travel across the targeted sales regions as needed for regional campaigns
• Proficient in Salesforce, Marketo, Splash, and Google Workspace (GSuite) with ability to learn new software quickly

Responsibilities

• Deliver field marketing across India
• Work closely with the regional sales leaders to develop quarterly campaigns tailored to the immediate needs of local markets and their target accounts
• Work closely with the Field Marketing team both locally and globally to collaborate, test, and learn from each other’s programs
• Execute geographically focused campaigns and activities focused on shortening the sales cycle for key accounts. Campaigns will include on- and offline tactics and span the entire sales cycle, focused by region and sometimes by vertical
• Collaborate with the regional channel team and their partners in the development and execution of joint go-to-market plans
• Introduce and test new styles of localised account-based marketing strategies
• Report on metrics across specific tactics, field marketing, and the breadth of marketing in your region, including analytic reports from Salesforce, Clari, and Splash
• Focus efforts on driving the HashiCorp enterprise business, but have experience and understanding of how our open source activities and the IT practitioners support our company

Preferred Qualifications

Graphic design skills

Benefits

This position is remote-friendly, based in India