Senior Field Marketing Manager

Summary

Join Vonage as a Senior Field Marketing Manager and lead regional marketing strategies to drive customer acquisition and growth. You will develop and execute marketing plans aligned with sales priorities, leveraging ABM strategies and tools like 6Sense. Responsibilities include organizing events, webinars, and trade shows; driving content syndication; managing budgets and resources; and collaborating with sales and marketing teams. The ideal candidate possesses expertise in field marketing, ABM, and SaaS B2B marketing, along with strong project management and collaboration skills. This role requires a data-driven approach and a high-performance mindset. A small amount of US travel is required.

Requirements

• Expertise in field marketing, partner marketing, ABM, events, localized campaigns, and pipeline generation
• Extensive marketing experience in SaaS B2B, software, or high-tech environments, with a Bachelor's in Marketing or Business
• Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships
• Strategic thinker with a data-driven, metrics-focused, results-oriented approach
• Proficient in ABM orchestration tools like 6Sense and integrated marketing capabilities
• Strong project management skills, adaptability to fast-changing environments, and dedication to excellence
• Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence
• High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals

Responsibilities

• Develop regional plans in conjunction with regional sales leaders to align with sales priorities and goals
• You will work closely with sales, using tools like 6Sense, to develop a highly targeted account list to execute ABM tactics against and support opportunity development
• Organize c-level roundtables, experience and networking events to break into, engage or go wider in these ABM accounts
• Organize and drive webinars focused on regional product and solution prioritization
• Drive local content syndication focused on positioning us as a thought leader and building credibility within in this targeted audience
• Organize and run regional trade shows, where it supports reaching our ABM accounts
• Drive direct marketing for account door openers, prospecting, nurturing, account navigation, opportunity development, deal support, etc
• Work with 1-2-1 meeting vendors to drive meeting in these ABM accounts
• Innovate and test new ideas on reaching and engaging your regional ABM accounts
• Collaborate with Product Marketing and Content to build content for events, webinars, emails and content syndication
• Support integrated marketing campaigns at a regional level
• Partner internally across the sales, & marketing organizations to source leads & accounts, and support deal closing, opportunity development and acceleration
• Track and forecast performance in your regions and keep planning documents up-to-date
• Manage budgets, marketing resources, vendors, and agencies