Senior Growth Analyst

Summary

Join Scribd's Business Strategy & Analytics team as a Senior Growth Analyst. You will collaborate with cross-functional teams to optimize multi-channel marketing campaigns across Scribd, Slideshare, and Everand. This role involves developing insights, measuring campaign effectiveness, and driving user acquisition. You will leverage data analysis tools and methodologies to provide actionable recommendations to stakeholders. The ideal candidate possesses strong analytical and communication skills, along with experience in growth or marketing analytics. Scribd offers a competitive compensation package, including a comprehensive benefits package and flexible work options.

Requirements

• 3+ years of experience in growth analytics or marketing analytics, with a strong focus on multi-channel campaigns
• Expertise in data analysis and visualization tools such as SQL, Python, R, or Looker
• Solid knowledge of statistical concepts, including experimental design, hypothesis testing, regression analysis, and financial forecasting
• A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or Computer Science)
• Exceptional communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations for technical and non-technical stakeholders
• Experience with agile workflows and collaboration across creative, engineering, and marketing teams
• A passion for analyzing user behavior and proven ability to combine marketing and campaign data with customer-level data to understand key drivers of performance

Responsibilities

• Collaborate with growth product, marketing, and creative teams to establish new measurement frameworks, analyze and refine multi-channel marketing strategies, focusing on paid and organic campaigns
• Evaluate the effectiveness of campaigns such as multi-channel brand campaigns. Including video, influencer programs, activation campaigns, and social content
• Conduct in-depth analyses of campaign performance, measuring KPIs such as brand familiarity, user acquisition, and conversion
• Provide actionable insights to stakeholders, informing optimizations for brand campaigns, our State of Reading Report, and influencer partnerships
• Develop and maintain dashboards and reports and own communication of critical marketing metrics and campaign performance to team leads and executive stakeholders
• Work closely with engineering and data teams to ensure accurate and comprehensive data collection, campaign tracking, and integrity of marketing insights
• Partner with cross-functional teams to ideate, execute, and measure experiments, ensuring campaigns are data-driven and results-oriented
• Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies

Preferred Qualifications

• Understanding of measurement methodologies and reporting capabilities in ad platforms like Google Ads and Meta Ads a plus
• Strong understanding of A/B experimentation, including designing and analyzing geo-lift tests
• Experience with attribution methodologies such as Marketing Mix Modeling (MMM), multi-touch attribution, or position-based attribution is a strong plus

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs
• Scribd Flex - enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs