Remote Senior Growth Marketer

Summary

Join Checkly, a Gartner Cool Vendor, as the Senior Growth Marketer and be at the forefront of the Monitoring as Code (MaC) movement. You will own end-to-end demand generation strategies, leveraging multi-channel campaigns to drive customer acquisition, improve conversion rates, and contribute to revenue growth.

Requirements

• Extensive experience in a Growth Marketing roles with a B2B SaaS Developer, DevOps, SRE or Platform Engineering product required
• Proven ability to grow revenue exponentially and at velocity
• Expertise in data analysis and marketing automation tools
• Track record of bold, creative marketing tactics
• Experience driving signups, pipeline, and revenue through calculated risks and experimentation, particularly focused on ToFu growth
• Experience in fast-paced environments, such as founding a company or working in product/growth/engineering at a tech startup
• Proficiency with the latest marketing and AI tools to scale campaigns and processes efficiently
• Ability to architect and manage growth projects from start to finish
• Affinity for PLG (Product-Led Growth) strategies and motions, with a strong emphasis on expanding the ToFu
• Excellent spoken and written English skills
• Ability to work autonomously and be self-motivated in a remote, async-first environment, while also contributing positively to the team dynamic

Responsibilities

• Drive growth campaigns from development to execution, with a primary focus on Top of Funnel (ToFu) growth, including ideation, campaign management, data analysis, and copy creation
• Utilize data and build reporting to create and run innovative marketing projects across multiple channels
• Social Media: LinkedIn, Twitter, Facebook, Instagram, YouTube
• Google AdWords and Analytics
• Email Marketing: HubSpot sequences and workflows
• CRM: HubSpot
• Website content optimization for search engines, including keyword research and improving organic search rankings
• Own and manage marketing automation tools (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce) for campaign execution and reporting
• Analyze performance metrics (CPL, CAC, conversion rates, etc.) and adjust strategies based on insights to optimize performance
• Identify new data sources to enhance messaging, targeting, and campaign timing for ToFu initiatives

Benefits

• Remote-first, flexible work hours, async-first and transparent culture
• Stock options
• 27 days of paid vacation + your local public holidays
• Paid sick leave & up to 14 weeks of paid parental leave
• $1,000 learning & visiting budget
• Co-working budget or home office setup
• Company retreats (our last one was in Crete, Greece island 🏝️)