Senior GTM Analytics Manager

Summary

Join Cobalt as a Senior GTM Analytics Manager and lead data-driven insights shaping our go-to-market strategy. Partner with Sales, Marketing, and Customer Success teams to translate data, uncover trends, and identify opportunities. Your work will directly influence forecasting, campaign optimization, account expansion, and retention. You will own GTM performance analytics, build scalable dashboards and reporting, and track ACV performance. Lead analysis of customer lifecycle trends and optimize reporting infrastructure. Translate complex data into actionable insights using various tools and create intuitive visualizations.

Requirements

• 7+ years in GTM, revenue, or business analytics roles within SaaS
• Advanced proficiency with Salesforce, SQL, BI tools (e.g., Tableau, Looker), and Excel
• Strategic thinker with a knack for turning complex data into clear business stories
• Deep understanding of lead lifecycle, campaign attribution, and full-funnel performance metrics
• Proven ability to collaborate cross-functionally and drive alignment across GTM teams

Responsibilities

• Own GTM performance analytics—develop reporting and insights around pipeline health, conversion rates, CAC, CPL, churn, and attribution to inform strategy and enhance forecast accuracy
• Build scalable dashboards and reporting cadences —own weekly, monthly, QBR, and executive-level reporting that clearly connects performance data to business outcomes
• Partner with Sales, Marketing, and CS leaders to surface growth levers, optimize campaign ROI, and support expansion and retention
• Track and analyze ACV performance across new sales, expansion, churn, and renewals to provide a complete view of revenue impact
• Lead analysis of customer lifecycle trends—including upsell/cross-sell patterns, churn signals, and product adoption—to inform GTM strategy
• Optimize and maintain reporting infrastructure (Salesforce, HubSpot, BI tools) in partnership with GTM Ops to improve data quality and visibility across the lead funnel
• Translate complex data into actionable insights using tools like Tableau, Excel, SQL, Python, and create intuitive visualizations that enable fast decision-making

Benefits

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US)
• Benefit from medical, dental, vision and life insurance (US)
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off and paid parental leave