Senior GTM Enablement Manager

Summary

Join Planful as a Senior Go-to-Market (GTM) Enablement Manager to refine, optimize, and expand our enablement programs. You will be a strategic partner to Sales, Customer Success, Marketing, and Product, enhancing training effectiveness and ensuring alignment with business objectives. This role requires scaling GTM onboarding, developing blended learning solutions, facilitating field engagement, and building a coaching framework. You will leverage data-driven insights to measure enablement effectiveness and manage enablement tools and content. The ideal candidate has 5-7 years of experience in sales enablement and a passion for creating engaging learning experiences.

Requirements

• 5-7 years of experience in sales enablement, training, or related fields, preferably within a fast-growing B2B organization
• Extensive experience designing and executing new hire onboarding programs for sales and customer-facing teams, with a focus on scalability and impact
• Strong familiarity with Workramp (LMS) and field training events, including annual kick-offs and periodic in-person trainings
• Excellent communication skills, both written and verbal, with the ability to create compelling training assets such as briefs, slides, videos, and other multimedia content
• Proficiency in Google Suite, Notion, MS Office, and basic Adobe creative tools, with a keen eye for detail and design
• Passionate, high-energy individual with a positive attitude and a commitment to excellence, driving enthusiasm and engagement among teams

Responsibilities

• Scale and optimize GTM onboarding to ensure global consistency and effectiveness, reducing ramp time and increasing sales-readiness
• Lead the planning, scheduling, and execution of comprehensive onboarding programs for GTM new hires, encompassing various learning modalities such as live classroom training, asynchronous e-learning, virtual sessions, role-plays, workshops, and onboarding activities
• Drive and support the development of dynamic, blended learning solutions that engage and empower our teams, ensuring accessibility and relevance to sales objectives ensuring GTM teams remain confident and knowledgeable in their messaging
• Facilitate field engagement through surveys, feedback loops, and regular check-ins to drive continuous improvement in enablement initiatives
• Develop and formalize a coaching framework that empowers frontline managers to reinforce learning, drive skill development, and improve team performance
• Build and manage reinforcement programs that sustain learning through structured coaching cadences, peer-to-peer mentorship, and real-world application
• Optimize and expand the use of LMS, Gong, and AI-driven coaching tools to improve training efficiency, analytics, and self-service learning
• Act as a strategic partner to GTM leadership, aligning enablement initiatives with business objectives while maintaining the autonomy to execute and innovate
• Continuously refine enablement content and delivery methods, ensuring they meet the evolving needs of the business by streamlining training operations, leveraging technology, and improving self-service learning resources
• Use data-driven insights to measure enablement effectiveness, identifying areas for improvement and implementing scalable solutions
• Manage and maintain enablement tools and content repositories, ensuring they are up-to-date, accessible, and aligned with sales and customer success priorities

Preferred Qualifications

• Knowledge of finance, financial planning, reporting processes, sales fundamentals, and typical methodologies is a plus
• Experience in instructional design and adult learning theory is a plus

Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!
• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco
• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way