Senior GTM Engineer - Marketing

Summary

Join Ashby's rapidly expanding Revenue Operations team as their first Go-to-Market Engineer. Reporting to the Head of Revenue Operations, you will partner with all GTM teams, especially Marketing. This role is ideal for highly technical individuals with 5+ years of experience in marketing ops, revenue ops, solutions engineering, product, or demand generation who thrive on automating processes and leveraging AI. You will architect Ashby’s MarTech stack, manage GTM data, analyze campaign performance, and collaborate across teams. The successful candidate will be comfortable working with tools like HubSpot, Clay, Cargo, UserGems, Dreamdata, Instantly, and Relevance AI and possess skills in JavaScript, Python, and SQL. This is an individual contributor role focused on creating leverage and driving significant impact.

Requirements

5+ years of experience

Responsibilities

• Architect Ashby’s MarTech stack. This includes tools, workflows, data, and integrations. Today, we use tools like HubSpot, Clay, Cargo, UserGems, Dreamdata, Instantly, and Relevance AI
• Stay on the cutting edge. Own the research and evaluation of new tools and technologies to augment Ashby’s marketing tech stack
• Write and maintain simple scripts. Some of our advanced workflows require some basic JavaScript, Python and SQL to do things like normalize data fields or copy data between systems
• Own the quality and governance of GTM data . Ensure accuracy and consistency across systems. Maintain our deal source attribution model to optimize marketing investments
• Capture buyer intent. In partnership with the Demand Generation team, maintain our CRM’s Account, Contact, and Intent Signals. Enrich the CRM to support ABM efforts
• Uncover key insights. Use your analytical skills to create reports, interpret trends, and provide actionable recommendations
• Measure marketing campaign performance: Collaborate with Content, Demand Generation, and Events teams to execute and measure campaign effectiveness
• Automate data ingestion / integration. Ensure data ingestion into Hubspot post-campaign is seamless. Build processes that allow Marketing teams’ to self-service this work
• Identify and troubleshoot anomalies , addressing root causes. Build Ashby data fluency so that you are able to ensure the reliability of key metrics
• Act as a key link. Collaborate across Marketing programs and Sales execution within the Revenue Operations team
• Foster alignment . Focus on effective communication and shared success across GTM teams

Preferred Qualifications

• You consider yourself technical
• You create leverage through automation, integrations and AI
• You balance creative problem-solving and operational execution
• You’re a systems thinker with experience managing complex marketing tech stacks
• You have a passion for data-driven decision-making
• You excel at cross-functional collaboration
• You’re primarily a big-picture strategy person
• You are not comfortable being an admin of tools like HubSpot or Clay
• You prefer working independently vs as part of an interdisciplinary team
• You are looking to manage a team, this is an individual contributor role