Senior Integrated Marketing Lead

Summary

Join Airbnb's dynamic team as a Senior Integrated Marketing Lead for Homes and play a pivotal role in developing and executing global marketing strategies. Collaborate with cross-functional teams, including Creative, Media, Product, and International, to create impactful campaigns that boost brand love and drive business growth. Leverage consumer insights and data to optimize marketing strategies and campaigns. Manage media agencies and platform partners to ensure effective messaging. Partner with internal stakeholders to develop localized programs and nurture Airbnb's brand reputation worldwide. Regularly engage with executive stakeholders to maintain alignment on marketing plans. This role requires a consumer-first approach, ensuring global marketing strategies are locally relevant.

Requirements

• 12+ years in a marketing role, preferably with experience at a global consumer brand and/or fast paced technology company
• Integrated marketing expertise leading global and local campaigns across paid, owned and earned channels to drive business growth and brand preference
• Equal parts creative and analytical thinker, with proven ability to champion world class creative that delivers results
• Adept at an Insights and data driven approach to inform marketing strategy, program development, and campaign optimization
• Solid understanding of key business and consumer levers that unlock growth, along with expertise measuring marketing ROI
• Experience managing external media agencies alongside large, multinational, cross functional teams internally
• Outstanding communication and presentation skills with ability to articulate a vision, strategy and idea clearly and succinctly
• Adept and executive stakeholder management and influence to drive outcomes
• Ability to thrive in a fast-paced startup environment, operating at both highly strategic and tactical execution focused altitudes, simultaneously
• Creative taste, appreciation for design and a passion for Airbnb

Responsibilities

• Develop the global integrated marketing strategy for the Homes line of business, with emphasis on driving growth at every stage of the funnel
• Be a champion of consumer insights and business data to inform both Marketing strategy and campaign optimization
• Partner with the Airbnb creative team on end to end global campaign development, from briefing through campaign execution and reporting
• Manage media agencies and platform partners to ensure our messaging is always showing up at the right time, in the right place, for the right people
• Partner with internal stakeholders to develop localized programs designed to nurture the Airbnb brand reputation around the world
• Collaborate across functions to define an integrated roadmap, budgeting, and measurement plans
• Be the relentless advocate for a consumer first approach, partnering closely with international teams to develop global marketing that is locally nuanced and relevant
• Regularly engage with and influence executive stakeholders to drive alignment on marketing plans

Benefits

This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits