Community Marketing Lead

Summary

Join Canva's Pixabay team as their Community Marketing Lead and play a pivotal role in shaping the future of this beloved free content community. Lead global creator engagement efforts, fostering a thriving and inclusive space for contributors. This role blends strategy and execution to elevate creator experiences and fuel Canva's global content ecosystem. Collaborate with community managers, content curators, and cross-functional partners to deliver programs that grow participation and unlock high-quality content. Develop and implement a global community strategy, lead a remote team of Community Managers, and establish scalable systems and processes. Oversee marketing efforts and build relationships with top contributors. Translate company strategy into actionable projects and collaborate with various teams to amplify community initiatives.

Requirements

• 5+ years of experience in community management, program strategy, or marketing, with 2+ years in a leadership or managerial role
• Proven experience managing and scaling a team across regions or time zones
• Strong program management skills, with the ability to juggle multiple initiatives and prioritise effectively
• Deep understanding of online and offline community building, social media, and digital marketing channels
• Excellent communication and people skills, with a passion for collaboration and storytelling

Responsibilities

• Drive the vision and implementation of global community strategy
• Lead, mentor, and scale a global team of Community Managers
• Launch innovative community-led initiatives that excite and inspire contributors
• Partner cross-functionally to ensure alignment and amplify community voices
• Build long-lasting creator relationships and ambassador networks
• Represent community goals internally and externally

Preferred Qualifications

• Experience working with creators, contributors, or platform-based communities is a plus
• Familiarity with analytics tools and using data to guide decisions and measure impact

Benefits

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally