Senior Integrated Marketing Manager II

Summary

Join May Mobility as the Integrated Marketing Manager and drive commercial objectives through successful marketing strategy planning and campaigns.

Requirements

• A brand visionary who excels in practical implementation
• Ability to think strategically and also be a doer
• Successfully works cross functionally with key stakeholder including product, autonomy, business development, legal and supply chain
• Comfortable with MarTech including Hubspot, Asana, Google Ad Suite. Video editing knowledge is a plus
• Select and manage agencies including digital marketing, video and photography
• Marketing operations ensuring website, data flow and deadlines are managed and met for the team
• Bachelor's degree in Marketing, Communications, or Business preferred
• 7+ years related experience in similar role
• Demonstrated digital and content strategy experience, including omni-channel marketing
• Demonstrated ability to plan, multi-task and prioritize, work deadlines and problem-solve
• Demonstrated teamwork, communication (written and verbal), and organizational skills

Responsibilities

• Collaborate with Marketing, Commercialization and Strategy teams to understand business goals and strategies, market sizing and insights, and product/service positioning
• Develop a deep understanding of our brand health, consumer personas, mindsets, attitudes, values and behaviors across May Mobility’s audiences, products and services
• Integrate customer insights and relevant brand trends into our brand strategy and creative output
• Play an active role in delivering the brand experience, voice, and visuals across all marketing channels
• Support brand strategy development and associated content to anchor our brand in the market, and inform brand activation throughout the customer journey
• Guide content strategy and messaging architecture of advertising, landing pages, websites, emails, collateral, and other external-facing assets that support commercialization goals
• Develop and execute end-to-end brand campaigns; craft strategic briefs that inspire brand-defining work
• Track and report how our brand performs and present insights and recommendations to improve brand health
• Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand and business
• Inform and inspire the creative process by working cross-functionally with our internal teams and guiding external agency activities

Benefits

• Comprehensive healthcare suite including medical, dental, vision, life, and disability plans
• Health Savings and Flexible Spending Healthcare and Dependent Care Accounts available
• Rich retirement benefits, including an immediately vested employer safe harbor match
• Generous paid parental leave with immediate eligibility as well as a phased return to work
• Flexible vacation policy in addition to 18 paid company holidays
• Total Wellness Program providing numerous resources for overall wellbeing