Senior Lead Brand Designer

Summary

Join Lattice's Brand Design team as a key member, shaping the world-class Lattice brand and impacting how we connect with global audiences. You will craft compelling experiences across various touchpoints, collaborating with marketing, web, product, and brand teams. Lattice is redefining its messaging and visual identity, seeking passionate individuals to contribute to a dynamic brand. This role requires 10+ years of brand design experience and strong communication and collaboration skills. The successful candidate will lead the evolution of brand design foundations, champion a global perspective, and mentor other designers. Lattice offers a competitive salary, incentive stock options, and a comprehensive benefits package.

Requirements

• 10+ years of brand design experience, with expertise in at least one core area of design and a deep understanding of how design functions as a strategic storytelling tool
• A strong sense of ownership and accountability, proactively leading cross-team initiatives and working on complex projects
• A highly strategic approach to design, using company goals, customer insights, and metrics to prioritize and shape brand initiatives that have measurable impact
• Exceptional communication and collaboration skills, making complex ideas accessible, clearly articulating trade-offs, and fostering strong partnerships across teams and senior leadership
• A passion for pushing creative boundaries, looking beyond the brief to drive innovation while balancing scalability and business impact
• Comfort with ambiguity and an outcome-oriented mindset, able to navigate open-ended problems and provide clear direction end-to-end
• A strong and pragmatic eye for craft, holding a high bar for craftsmanship while considering constraints, deadlines, and business objectives
• A mindset for multiplying impact, mentoring other designers, contributing to team culture, and proactively sharing knowledge within Lattice and the broader design community

Responsibilities

• Deliver strategic, high-impact visual designs across all brand touchpoints, ensuring consistency, scalability, and innovation
• Collaborate cross-functionally with GTM partners, product marketing, and leadership to deeply understand the needs of prospects and customers, proposing strategic design solutions that ladder up to business goals
• Lead the evolution of our brand design foundations, balancing the need for standardization of high-quality patterns to increase efficiency with the flexibility to push the brand’s creative boundaries for bespoke campaigns and programs
• Own and drive scalable brand solutions, optimizing design processes and frameworks to maximize team efficiency and unlock more conceptual thinking
• Champion a global perspective, designing with inclusivity in mind to ensure solutions flex for multi-language, multi-market needs
• Model and uphold our team values, design principles, and standards for craft, mentoring and coaching other designers to elevate design excellence across the organization

Preferred Qualifications

• Experience working on brands in the B2B/SaaS space or complex multi-product platforms
• Experience collaborating across multi-timezone and global teams
• In-house brand design experience, particularly within a scaling organization
• A deep excitement about shaping and elevating a world-class brand at a pivotal moment of growth

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life, AD&D, and Disability Insurance
• Emergency Weather Support
• Wellness Apps
• Paid Parental Leave
• Paid Time off inclusive of holidays and sick time
• Commuter & Parking Accounts
• Lunches in the Office
• Workplace Amenities Stipend
• Internet and Phone Stipend
• One time WFH Office Set-Up Stipend
• 401(k) retirement plan
• Financial Planning
• Learning & Development Budget
• Sabbatical Program
• Invest in Your People Fund
• Incentive stock options