Brand Design Lead

Summary

Join Woo, a fully distributed company, as a Creative Director or Developer Advocate. The Creative Director role involves leading a design team, developing creative strategies, and managing marketing campaigns. The Developer Advocate role focuses on creating technical content, fostering community engagement, and representing developer needs. Both positions offer remote work flexibility and a competitive salary. Automattic is committed to diversity, equity, and inclusion and provides a supportive work environment. The company offers a comprehensive benefits package, including an open vacation policy, but specific details are not provided in the job description itself.

Requirements

• A background as a creative director, associate creative director, or art director
• Experience managing art directors, designers, video teams, and other creatives, guiding them in their craft and mentoring them in their careers
• Experience at a creative agency, an in-house creative agency, or ideally both
• Deep experience leading the end-to-end creative process for full-funnel marketing campaigns, including concepting, paid and organic assets, and video
• Experience co-owning growth and revenue targets for the work you lead
• A passion for creating awareness and affinity for brands
• Experience creating beautiful, conversion-optimized website journeys that help convert visitors into customers
• Experience leading and prepping for video and photo shoots and directing talent and production crews on set
• Experience owning relationships with external agencies and directing their work
• Comfort working with stakeholders, other creatives, developers, and other partners to produce outstanding work
• Excellent design and art direction skills for brand and marketing and experience with all standard industry tools and processes
• Great writing skills in order to manage, communicate, and provide feedback to a remote team
• Strong hands-on development experience with PHP, JavaScript, and WordPress, particularly in WooCommerce environments
• Proven track record creating technical content that drives developer understanding and adoption
• Experience building developer communities through events, programs, or advocacy work
• Demonstrated ability to represent developer needs while collaborating with product teams
• Excellence in written and verbal English communication
• Comfort working remotely with distributed teams

Responsibilities

• Manage a team of experienced designers, supporting in prioritizing tasks during all project phases, from definition to development, and contributing to design as needed
• Lead concepting and asset creation for a variety of multi-channel campaigns, including brand efforts, inbound content campaigns, feature releases, and more
• Develop concepts for videos and lead regular photo and video shoots to capture customer content, owned photography, B roll, and other assets to grow our library and differentiate our marketing
• Work directly with the Woo’s Head of Design to define how the product, marketing, and brand come together
• Partner with our copy-side creative director and VP of Creative on developing and refining brand strategy
• Partner with marketing leadership to develop campaign strategies that drive demand, conversion, and acquisition of high-value merchants
• Lead the marketing website user experience, using a deep understanding of our target customers and their journeys to develop strategy, design, and content for WooCommerce.com
• Use your design skills to jump into project work as needed, including branding, campaign assets, social, events, and more
• Actively contribute to the greater design org at Automattic, surfacing, connecting, and providing input to work across various design teams
• Create and maintain technical documentation, including tutorials and implementation resources
• Facilitate developer communications through blog posts, newsletters, and launch materials
• Support the creation and facilitation of community programs, from developer office hours to major virtual or in-person events
• Moderate and support developer community spaces (Slack, forums)
• Foster connection between WooCommerce and the developer community
• Gather developer feedback and represent their perspective to internal teams

Preferred Qualifications

Some experience in e-commerce: you’ve worked on e-commerce/DTC accounts, have actually made and sold something yourself, have worked for an e-commerce app or tool, etc

Benefits

• Remote work
• Open vacation policy