Senior Lifecycle Marketing Manager

Summary

Join Calendly's Lifecycle Marketing team and play a pivotal role in driving customer growth and long-term retention. As a Senior Lifecycle Marketing Manager, you will design and execute data-driven strategies to improve customer engagement and increase the long-term value customers gain from Calendly. You will develop and implement targeted email campaigns, collaborate with other teams to incorporate new features and insights into lifecycle campaigns, run experiments to test messaging and optimize results, and analyze customer behavior to identify growth opportunities. This role requires strong analytical skills, expertise in crafting personalized messaging, and exceptional project management skills. Calendly offers a competitive salary and benefits package.

Requirements

• 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS environment
• Demonstrated success working with a self-serve product and a proven track record of driving customer adoption, engagement, and long-term retention through strategic lifecycle marketing
• Proficiency with lifecycle marketing platforms (Braze preferred) and a strong understanding of A/B testing, segmentation strategies, and data analysis
• Strong ability to interpret customer behavior data and translate it into actionable insights that enhance the customer experience
• Expertise in crafting personalized, customer-first messaging that aligns with users’ needs and encourages meaningful product engagement
• Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines
• Strong collaboration skills, with the ability to work across departments and align on common goals to drive growth and customer lifetime value
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

Responsibilities

• Designing and optimizing lifecycle marketing strategies that focus on expanding customer engagement, driving growth, and ensuring long-term retention
• Developing and implementing highly targeted, personalized email campaigns that speak to customers’ needs and encourage deeper product adoption
• Collaborating with Product, Product Marketing, and Customer Success teams to incorporate new features and insights into your lifecycle campaigns, ensuring customers have the tools and information they need to succeed
• Running strategic experiments to test messaging, timing, and content, using data-driven insights to refine campaigns and optimize results
• Analyzing customer behavior and product usage data to identify growth opportunities and continually improve lifecycle marketing strategies
• Keeping customer-first principles at the heart of your work, ensuring that all messaging and campaigns are aligned with customers’ needs and preferences

Benefits

• Quarterly Corporate Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits