Senior Manager, Lifecycle Marketing

Summary

Join Ethos as a Senior Manager of Lifecycle Marketing and lead the B2B lifecycle marketing strategy. You will develop and execute innovative lifecycle programs across multiple channels to drive conversions and enhance customer engagement. Responsibilities include managing a team, driving high-impact conversion strategies, and ensuring effective program execution. This role requires a strategic thinker with deep operational expertise and at least 8 years of experience in lifecycle marketing. You will collaborate with various teams to define client journeys and integrate lifecycle marketing into a cohesive customer experience. The position offers a competitive salary and a chance to make a significant impact on a growing company.

Requirements

• 8+ years of progressive experience in lifecycle marketing, with a proven track record of driving business growth
• 3+ years of experience in a leadership role, managing and developing lifecycle marketing teams
• Strong analytical skills with the ability to interpret complex data, extract actionable insights, and make data-driven decisions
• Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
• Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
• Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
• Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Responsibilities

• Develop and implement a comprehensive B2B lifecycle marketing strategy to drive client acquisition, engagement, retention, and expansion across various product lines
• Lead and execute multi-channel lifecycle marketing programs, focusing on driving conversions, nurturing relationships, and improving client lifetime value
• Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
• Collaborate closely with Product, Engineering, Creative, Sales, and Customer Success teams to define client journeys and integrate lifecycle marketing into a cohesive customer experience
• Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
• Establish and monitor key performance indicators (KPIs) to evaluate lifecycle marketing effectiveness. Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives
• Continuously analyze client data, campaign results, and market trends to identify opportunities for growth, innovation, and enhanced engagement strategies
• Ensure compliance with all relevant regulations and guidelines specific to B2B marketing communications within the insurance and financial services industries

Preferred Qualifications

• Experience in the insurance or financial services industry is a plus
• Familiarity with compliance and regulatory considerations

Benefits

• US national base salary range for this full-time position is $114,000 - $203,000
• Benefits (details available at https://www.ethoslife.com/careers/)