Senior Lifecycle Marketing Specialist

Summary

Join Tala, a top fintech company with a social mission, as a Lifecycle/CRM Marketing Leader. Lead the planning, development, deployment, and performance reporting of lifecycle campaigns across multiple channels (SMS, WhatsApp, in-app, push, and email) in global markets. Partner with cross-functional teams to translate marketing strategies into impactful campaigns driving conversion and retention. Utilize data-driven approaches, A/B testing, and a "test and learn quickly" mindset to optimize campaigns. The role demands strong analytical skills, collaborative spirit, and the ability to manage multiple projects simultaneously in a fast-paced environment. You will manage, develop, coach, and motivate team members. Tala offers a remote-first approach with offices globally.

Requirements

• Minimum of 5+ years of relevant lifecycle marketing and mobile/CRM experience
• Hands on experience with marketing automation platforms; experience with Braze a plus (experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, Klaviyo also considered)
• Solid understanding of email, in-app, push, SMS & WhatsApp including campaign automation, data feeds in and out, and segmentation queries
• Data analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidance
• Passionate about data QA and finding the “why” behind data discrepancies
• Ability to work in a fast-paced environment, adapt to change and effectively prioritize and multitask
• Strong attention to detail and project management skills with ability to organize and manage multiple projects simultaneously
• Effective communicator with a collaborative, can-do attitude
• Proven ability to process and synthesize data with a strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations
• Analytically minded; able to effectively communicate analysis results to drive decisions
• Experience writing clear, compelling copy
• Experience with HTML and CSS
• Cross-cultural skills with a passion for serving our customers and working with global teams across Mexico, Philippines, Kenya, and India

Responsibilities

• Design, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey
• Partner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaigns
• Generate data-driven hypotheses and execute A/B tests to inform new marketing strategies and drive outsized ROI
• Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives
• Lead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiency
• Execute on lifecycle marketing campaigns per requests of stakeholders
• Problem solve in real time to address service interruptions impacting customers
• Learn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data quality
• Work with data, product, and engineering teams to define any new requirements to ensure the right data is available for relevant, personalized, and real-time campaigns
• Manage, develop, coach, and motivate team members in a highly engaged, high performance culture

Preferred Qualifications

Passion for analysis of results; intermediate SQL knowledge strongly preferred

Benefits

Remote-first approach