Remote Senior Manager

Summary

Join Blue State as a Senior Manager, Marketing to develop and execute marketing programs across channels, drive brand awareness, and attract new clients and talent.

Responsibilities

• Help develop a content and messaging plan and channel distribution strategy that drives leads and applicants, and aligns with Blue States brand identity, goals, and voice
• Develop marketing content and sales collateral, working with internal teams and external vendors/clients to deliver
• Short form blog content: ensure we deliver content at the right quality and frequency
• Social media: develop social media content calendar across X, Instagram and LinkedIn
• Email: develop and oversee the issue of a bi-weekly newsletter for our fundraising practice & monthly view from our advocacy work
• Long-form thought leadership & events: typically in the form of gated content, a visual report, or a webinar that will appear either on our website or a partner publication
• Updated collateral: such as new case studies and about us blurbs
• Work with the Partnerships Manager & Partnerships Associate (BDA) on logistical aspects of bringing content to life (e.g., social media management, website updates, email QA & execution, etc.)
• Work alongside the Partnerships team and align on strategies for sustaining key prospects and manage relevant lists in Salesforce and via our CRM tool
• Lead and contribute to BlueState.co website content development and management, working with our teams to coordinate and develop case studies and website content on a weekly basis and manage site updates
• Create a social media strategy and community management guidelines, as well as oversee ongoing execution and community management
• Work in partnership with our paid media team and oversee the performance of Blue State’s paid advertising program
• Develop and manage a quarterly report with the Head of Global Marketing to review marketing performance and activity against intended goals and maintain the global marketing hub to allow us to track activity
• Support Partnerships on select proposals and pitches