Senior Manager

Summary

Join Neo4j as a Product-Led Growth (PLG) Marketing Manager to accelerate our self-serve Go-to-Market motion and drive customer acquisition and revenue growth through data-driven marketing strategies.

Requirements

• Experience: 5+ years of experience in a product-led growth (PLG) role, preferably within B2B SaaS or within technical products in the cloud infrastructure industry
• Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Iterable, Mixpanel, Google Analytics, 6Sense, Salesforce)
• Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Engineering
• Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders
• Education: Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Identify priority market segments and define the ideal customer journey and lifecycle for Neo4j’s self-serve products
• Develop detailed digital marketing plans for the complete customer lifecycle
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
• Jointly own revenue objectives with Product counterparts
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations

Benefits

Annual base salary range for this position based in the United States is $160,000 - $180,000 USD