Remote Senior Manager

Summary

Join Nutrafol as an HCP Senior Trade Marketing Manager to lead the development of marketing strategy and materials to increase brand awareness and product sales through Healthcare Professional and Esthetician partners. As a strong communicator, you will be responsible for creating and enhancing brand awareness at all touchpoints of the patient/client journey.

Requirements

• Bachelor’s degree in Marketing, Business, English, Communications, or a related field preferred
• Minimum 5 years of professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S. Experience working with Dermatologists and/or Aestheticians is required
• Proven experience executing marketing campaigns and leading the creative development process including design and copy feedback/direction
• Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.)
• Experience managing a budget and invoicing
• Experience with visual merchandising and social media content
• Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing from ambiguity to execution
• Experience working cross-functionally with sales, creative, social media, medical affairs, etc
• Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed

Responsibilities

• Lead the strategy and development of digital and printed materials to increase brand awareness at all touch points of a patient/client journey - from social media and email communications to point-of-sale materials (visual merchandising), in-office videos, and educational brochures
• Lead the development and promotion of digital and print marketing and merchandising materials for patients/clients to drive sell-through sales, including materials for a new Provider Loyalty program to retain and grow accounts
• Lead the development and promotion of digital assets (social posts, emails & customizable flyers) to promote company brand campaigns and national awareness campaigns (i.e. Acne Awareness Month) to HCP and Esthetician providers and their patients/clients
• Support the Senior Marketing Manager in the development of patient/client education and marketing materials to promote product launches
• Lead the development and promotion of practice marketing and growth education communications and presentations to increase Provider use of Nutrafol marketing assets
• Lead the creative development process for assigned marketing projects, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent
• Manage material uploads to Nutrafol provider resource website
• Stay informed on industry trends, incorporate best practices in Nutrafol materials, and update teams accordingly
• Collaborate with the social media team to develop a social content calendar and assets for HCP and Esthetician providers; identify and recommend HCP and Esthetician content to augment provider presence on Nutrafol-owned social channels
• Research and secure partnerships with practice marketing companies including in-office video display companies to increase Nutrafol's presence in Provider practices; lead relationships and content development
• Collaborate with sales teams to identify, prioritize, and enhance B2B2C marketing materials and communications
• Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Marketing, HCP Sales, Creative, Social Media, Brand, Clinical & Medical Affairs, PR, Product Development, Operations, Supply Chain, and Regulatory
• Provide timely reporting to measure KPIs, campaign, and program effectiveness to guide future strategies and initiatives
• Manage budgeting and invoicing for marketing materials
• Support departmental leadership in annual strategic planning and budgeting

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs